ZEE wins

Mumbai, 10thth November 2023: ZEE Entertainment Enterprises Limited (ZEEL), India’s leading entertainment powerhouse bagged three awards at the prestigious TATA Institute of Social Sciences (TISS) LeapVault CLO Awards, which included 2 Golds and 1 Silver. The esteemed awards recognized the Company’s ‘ARISE’ program with a ‘Gold’ in the ‘Best Skill Development Initiative’ category; ‘Digicademy’ program with a ‘Gold’ in the ‘Best Digital Transformation Initiative’ category and its ‘ASPIRE’ program with a ‘Silver’ in the ‘Best Leadership Development Initiative’ category.

The TISS LeapVault Awards stand as a highly regarded recognition of top-notch corporate learning, leadership development, and talent management practices across various industries in India. The summit and awards ceremony serves as a valuable platform for professionals to connect, exchange knowledge, and disseminate best practices.

Speaking on the win, Mr. Animesh Kumar, President – HR & Transformation, ZEEL said, “The recognition of our capability development initiatives as the best in the business, reaffirms our commitment towards creating a culture of continuous transformation at the Company. Our learning and development efforts have been the cornerstone of our robust people–centric strategy, and we are proud to have the initiatives acknowledged at such a prestigious forum for the second consecutive year. The appreciation will encourage us to further cultivate a disruptive mindset in our workforce through our upskilling and leadership development initiatives.”

Speaking at the award ceremony, Dheeraj Jaggi, Head – Enterprise Culture and Capability Development and Head HR, Content SBU, ZEEL said, “At ZEE, we have been consistently embracing a digital-first approach to harness new opportunities and drive innovation in India’s M&E sector. We prioritize our employees’ growth and professional development, placing the learner at the heart of our unique initiatives. Our culture that over indexes on experiences, observations, and coaching for employee growth, alongside the organizational leaders as the steering captains, has let us enjoy continued recognition at the TISS LeapVault CLO Awards. We are committed to continuing our ingenious efforts towards creating path-breaking employee interventions and fuelling business outcomes.”

Digicademy, the Company’s first-of-its-kind initiative has been recognized with the ‘Gold’ award for its AI-powered Learning Experience Platform (LXP) in the ‘Best Digital Transformation Initiative’ category. The platform is meticulously crafted to align with the organization’s overarching strategy and business objectives, with the primary goal of enhancing individual growth agility and fostering a culture of continuous learning. The platform offers personalized learning, AI-powered recommendations, and optimized upskilling experiences. Digicademy’s robustness is further amplified by its collaboration with EdCast, ZEE’s technological partner, facilitating the integration of GO1, a substantial content aggregator, and partnerships with renowned content providers like Coursera, Edx, and Forbes. This extensive content repository is enriched by contributions from ZEE’s employees, enhancing the learning experience for all.

Furthermore, the company’s ‘ARISE’ program, has been recognized with the ‘Gold’ award in the ‘Best Skill Development Initiative’ category. It aims to foster agility among employees to adapt to the constantly evolving media landscape. The learning requirements were gathered through a rigorous Training Needs Analysis (TNA) exercise, resulting in 8,900+ requirements. These were then incorporated into 45 experiential sessions covering 17 vital skills, spread across 4 months. The program saw participation from over 3,800 employees, with a cumulative effort of over 12,416 hours, ensuring systematic skill development. Following a phase-wise approach, each month focuses on a specific theme, such as championing innovation and self-leadership. The program utilizes immersive workshops along with pre-reads and post-reads, assessments, certifications, and various support mechanisms to equip ZEE with a versatile and skilled workforce, aligning with the larger business goals of the entity.

Recognized with a ‘Silver’ award in the ‘Best Leadership Development Initiative’ category, ‘ASPIRE’ is a 4-month development journey designed exclusively for the organization’s first-time managers. The holistic program empowers participants in three critical areas: self-awareness, effective team leadership in the post-COVID era, and driving collaborative results. The program amounting to 1826.5-man hours, is backed by psychometric assessments to offer participants deep developmental insights. It encompasses a blend of in person workshops complemented by pre and post reads on Digicademy, engaging Learning Circles, application assignments, and gamification for knowledge reinforcement, along with the ASPIRE Unwind Series—a set of activities dedicated to promoting camaraderie and collaboration between participants, ensuring a comprehensive developmental experience. What truly sets ASPIRE apart is its unique coaching tripartite setup. Participants benefit from individualized, project-based coaching, with two sessions led by external coaches, observed by supervisors, followed by two supervisor-led sessions observed by external coaches, ensuring continuous growth and development.

During the past year, ZEE’s learning and development programs have won numerous accolades and awards at renowned HR forums such as Brandon Hall, ET HR World, BW People and People First HR. ZEE’s pioneering initiatives are set to lay the roadmap for the Company’s next phase of growth, guiding employees towards self-development and business growth, while also creating an agile, data driven, creative problem solving, innovation driven Enterprise Culture.