Karnataka, 21st March 2024: An increasing number of women from Karnataka are turning to online platforms to fulfil their diverse needs affordably and conveniently via Simpl’s 1-Tap or Instant Checkout in 2023 over 2022, according to Simpl Checkout Scan. This mirrors the national trend where women posted a 61% growth in order checkouts across categories including beauty and personal care, food and beverages, services, travel, and healthcare categories. This growth in order checkouts is a testament to the growing importance of convenience in the lives of customers, particularly women, from smaller markets.

At a national level, women aged between 41-50 years in tier 3 and beyond cities witnessed a notable increase of 54% in online order checkouts, showcasing a significant shift in consumer behaviour and highlighting the broadening appeal of e-commerce across diverse age groups. It also indicates the evolving user behaviour of seeking convenience in checkouts as a continuation of the seamless experience available on the e-commerce platforms. Here, cities such as Kanchipuram, Nainital, Madhubani, Shimla, and Kanpur along with Hyderabad, Ahmedabad, Pune, Chennai and Kolkata posted robust growth. Furthermore, there has been a 15% increase in average order value in 2023 as compared to 2022.

At a yearly level, 2023 witnessed nearly 50% growth in transactions by women over 2022 with services, beauty and personal care, travel, healthcare and F&B segments growing at 1268%, 160%, 79%, 40%, 23% respectively. Among the most preferred merchants are Nykaa in beauty and personal care, BookMyShow, Nobroker, DriveU in services; Zomato, Blinkit, and Swiggy in Food and delivery. Here, wellness stood out as a category, posting nearly 40% growth in transactions, with Apollo 24|7 leading the category demand, thereby highlighting customers’ comprehensive approach to well-being.

Commenting on this trend, Ashwini Ravindranath, Vice-President, Partner Success at Simpl, said “Karnataka is witnessing the rise of women shoppers as e-commerce makes inroads into smaller cities and the hinterlands. While the growth is being witnessed across ages, women in the age group of 41-50 years in particular, posted robust growth is a testament to the greater adoption of e-commerce and Simpl’s Instant Tap Checkout in smaller markets. This is also encouraging merchants across the country to increasingly offer convenience at the Checkout stage to millions of their customers, a majority of whom are coming from smaller cities.”

With over 26,000 merchants across numerous categories and millions of customers across the country choosing Simpl’s Checkout solutions, the company is providing them with a seamless checkout experience with near-zero transaction failures