Urban Square Mall, Udaipur’s premier shopping and retail destination, has unveiled the ‘Load the Box’ bookfair, an initiative tailored for all book enthusiasts. The event is being hosted at the Atrium Floor of the project and will last till January 28th. The book fair allows avid readers to grab their favorite books without paying high prices.

The concept is simple yet exciting as participants can select books from an extensive collection and place them into a box until it reach its capacity. Once the box is filled to the brim, participants can load it, providing an innovative and engaging way to discover and acquire books. The event also serves as a platform for attendees to sell their books, fostering a sense of community among book lovers.

Uddhav Poddar, Managing Director of Bhumika Group, expressed enthusiasm about the event, stating, “Urban Square Mall is not just a shopping destination; it’s a cultural hub. We are thrilled to host the ‘Load the Box’ book fair, creating a literary haven for bookworms. This event aligns with our commitment to providing unique and enriching experiences for our patrons. We invite everyone to join this exciting literary journey, sharing the joy of reading and exploring a diverse range of books.”