Mumbai, 25th April 2024 – In response to the evolving needs of the digital landscape and to better serve our clients’ diverse requirements, The Content Lab announced a strategic restructuring initiative that brings different solutions under focussed silos; Stir (Digital & Creative Agency), Carbon (Production backbone for TVCs/DVCs) and H2O (essential, scalable and snackable content creation – think Reels, Shorts & YouTube always on). This transformation underscores our commitment to delivering creative content solutions.

As part of this restructuring, the three verticals, Stir, Carbon, and H2O will operate under a unified umbrella, The Content Lab, enabling seamless integration of services and enhanced efficiency. By leveraging the collective expertise of our multidisciplinary teams, we are poised to offer a comprehensive suite of solutions that spans from concept development to execution across various digital platforms.

“At The Content Lab, we recognize the evolving nature of the digital landscape and this restructuring will allow for a more efficient content-first approach for brands,” said Vaibhav Mehta, Founder and CEO. “This restructuring initiative will create a greater focus for each vertical, stronger collaboration between teams, and sharper results for brands”.

The newly restructured entity will enable clients to access a wide array of services seamlessly, including creative strategy, scalable content creation, digital marketing, campaign conceptualization, branding, ad-film production, and more.

“With our integrated approach, clients can expect a seamless experience from concept to execution, enabling them to achieve their marketing objectives with maximum impact,” added Supriya Sehgal, Co-founder and COO.

The restructuring also reflects our commitment to fostering a culture of creativity by encouraging greater cross-functional collaboration.