India, 18th June 2024: Swiggy Instamart, India’s pioneering quick commerce delivery platform, will now deliver an exciting range of toys from Hamleys, the best toy shop in the world, to consumers’ doorsteps in just 10 minutes. This partnership marks Hamley’s debut on quick commerce.

Customers across all metros will have access to Hamley products on Swiggy Instamart. This extensive collection includes action figures, arts and crafts, baby and toddler toys, board games, dolls, puzzles, musical toys, outdoor games, educational toys, soft toys, and toy vehicles and guns. With this diverse selection, there is something for every age group, ensuring that children (and adults) can find their perfect toy and enjoy endless hours of fun and learning. Since introducing toys as a category on Swiggy Instamart earlier this year, the platform has seen a 300x growth in orders.

With the addition of a brand like Hamleys, which brings marquee toys from brands like Disney, Mattel (Barbie), Kingdom of Play, Simba, Mattel Games, Paw Patrol, Hot Wheels, and Play-Doh, users will now be able to have premium quality toys delivered in minutes for the first time.

“We are incredibly excited to bring top-quality toys from a brand as iconic as Hamleys to customers through Swiggy Instamart,” said Phani Kishan Addepalli, CEO of Swiggy Instamart. “This combines Hamleys’ legacy of providing exceptional toys with Swiggy Instamart’s unparalleled convenience, delivered within minutes.” This initiative enhances convenience for parents and expands Swiggy Instamart’s product range, making it a one-stop shop for all household needs. Stay tuned as we bring joy and excitement to your doorstep with Hamleys, starting now.