Mr. Padmakumar Nair, CEO and Co-Founder, Ennoventure Inc: ”Businesses are dealing with increasingly devastating losses as the shadow of counterfeiting becomes an ever-present threat. Luxury goods, automotive spare parts, fast-moving consumer goods, electronic goods, pharmaceuticals, and other industries are among the hardest hit by the counterfeit goods trade, which is estimated to be worth trillions of dollars annually. In addition to financial losses, counterfeits have a wide range of negative effects, such as job losses and decreased product quality, thereby endangering the health and safety of end users.
Ennoventure employs cutting-edge technologies to ensure brand authenticity in order to address this widespread problem. Through our robust anti-counterfeit solutions, we help businesses actively protect their intellectual property, maintain brand equity, and guarantee consumer confidence. As a result, we have come up with a solution by imagining a non-disruptive method for determining a product’s authenticity without requiring the client to alter the existing package design. In addition, we are working towards educating brands about the significance of anti-counterfeit solutions and the ways in which they can benefit and safeguard businesses.
On this World Anti-Counterfeiting Day, Ennoventure pledges to remain at the forefront of this battle by leveraging the power of AI and cryptography to stay one step ahead of counterfeiters. We look forward to continuing our efforts in fighting against fakes and advocating for a world where genuine products and businesses thrive, and customers can buy with confidence.”