New Delhi, June 05: one8, the high-performance sportswear brand co-founded by Virat Kohli and backed by Agilitas Sports, dropped its footwear collection pre-bookings on District by Zomato.
Users from across India, from Delhi to cities like Goa, Chennai, Jammu, Indore, Mysore, Panipat and Lucknow, who pre-booked their favourite pair of one8 sneakers will get access to the one8 Global Premiere on 21 June 2026 at Yashobhoomi, New Delhi. Virat Kohli will unveil the brand’s next chapter while customers collect their pairs and enjoy an immersive experience.
Co-conceptualized by one8 and District by Zomato, this first-of-its-kind format in India seamlessly integrates an online purchase with a global premiere launch event.
The drop on District is the first public access to one8’s footwear range and introduces two cricket-inspired franchises — Seam and Cover Drive — each built around the brand’s belief in performance, ambition and self-expression. For hybrid athletes, the brand offers Boom Rush, a multi-activity trainer for running and workouts.
Abhishek Ganguly, Co-Founder and CEO, Agilitas Sports, said: “We are thrilled with the overwhelming response on District. It tells us there is real consumer belief for an Indian high-performance brand with global ambition. The Global Premiere event on June 21 will give these early customers the experience we always envisioned for one8.”
Rahul Ganjoo, CEO, District by Zomato, said “Experiences are increasingly shaping how India chooses to spend its time and money, and retail is emerging as the next frontier. District and one8 are reimagining shopping by turning product discovery into a shared cultural moment. The response to the one8 Global Premiere – with sneaker enthusiasts and cricket fans traveling from across the country to attend underscores a powerful shift: when a product launch is elevated into a world-class experience, geography becomes irrelevant. People will travel, queue, and commit to be part of it. We are very excited for fans to experience this moment on 21 June.”
Bookings for the one8 footwear are live on the District app. For more information about the one8 Global Premiere event, stay tuned on the District app.
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