Hyderabad,14th December 2023: Magic Moments Music Studio and 8 PM Packaged Drinking Water from the house of Radico Khaitan are set to enchant the Hyderabad audience with the melodies of critically renowned singer King on December 15, 2023, at Aawhan Resort Mandal, Hyderabad.

In association with BookMyShow, both brands are co-powering the music tour – ‘King New India Tour 2023,’ in multiple cities across the country.

Radico Khaitan has a rich history of supporting and promoting music and artists, exemplified by its longstanding association with the Sunburn Music Festival and recent collaboration with Bollyboom.

Commenting on this collaboration, Amar Sinha, Chief Operating Officer of Radico Khaitan Limited, said, “Radico Khaitan recognizes the universal power of music to transcend boundaries and unite individuals through a language that is universally understood: love. Following successful collaborations with industry stalwarts such as the Sunburn Music Festival, Prateek Kuhad, and Ronan Keating, we are delighted to announce our partnership with BookMyShow for this distinguished musical tour. King epitomizes the richness of musical diversity, and through this collaboration, our objective is to establish a platform that magnifies his artistic magic, resonating with audiences nationwide.”

After the successful shows in Kolkata, Gurugram, Pune and Lucknow, King’s ‘New India Tour 2023’ will travel to Hyderabad, and then the singer will perform in Ahmedabad, Goa, and Guwahati. The tour promises to showcase King’s unique musical style and stage presence.

King, the pop/hip-hop hitmaker known for hits like ‘Maan Meri Jaan’ and ‘Tu Aaake Dekhle,’ commenced his career in the industry with the debut song ‘Crown,’ a collaboration with singer-songwriter Natania.