Mumbai, India; 2025: Impulse Coffees, the homegrown brand that redefined at-home coffee indulgence, is brewing something exciting yet again. After setting a new standard with its premium, naturally flavored coffee blends free from chicory, sugar, and artificial additives; the brand is now taking a bold leap beyond coffee. Impulse Coffees proudly announces the launch of its new Iced Tea range, crafted to offer a lighter, fruitier, and equally energizing caffeine experience.

Impulse Coffees’ Iced Teas are made using authentic ingredients and real fruit extracts, offering a flavor experience that mirrors the richness of a luxury café-style beverage  but without artificial sweeteners, chicory, or synthetic additives now available in five vibrant flavors – Lemon, Strawberry, Blueberry, Pineapple, and Guava Chilli; these Iced Teas are designed for those who crave a refreshing twist without compromising on their caffeine love. With this launch, Impulse Coffees evolves into a caffeine-first brand, expanding its promise of bold, authentic flavors into a whole new category.

Impulse Coffees was founded by Sarah Sarosh, one of India’s OG YouTubers, a beauty content creator, and entrepreneur. Starting her journey as a medical student in 2017, Sarah built a loyal community of over 1.8+ million followers across platforms, known for her authentic voice and inclusive approach to beauty.

With Impulse Coffees, Sarah brings the same authenticity; crafting 100% premium products made with real ingredients, free from synthetic flavors, chicory, or added sugar. The brand stands for clean, indulgent caffeine experiences that don’t compromise on taste or quality.

Speaking about the expansion, Sarah Sarosh, Founder of Impulse Coffees, says, “At Impulse Coffees, we believe that caffeine is more than a beverage; it’s an experience. With the introduction of our Iced Tea range, we wanted to give our community something that feels refreshing, vibrant, and true to our ethos of clean, indulgent flavors. Whether you’re powering through a workday or relaxing on a sunny afternoon, our Iced Teas are crafted to elevate every moment.”

Each flavor has been thoughtfully curated to deliver a layered taste profile, ensuring that every sip feels like a treat; whether you’re lounging by the pool, working from your desk, or catching up with friends.