New Delhi, 25th October 2023 – HODM, a leading digital marketing education provider, is set to revolutionize the digital marketing landscape with a two-pronged approach: an ambitious investment initiative to support 50+ digital marketing startups or agencies founded by HODM alumni and the launch of India’s first practical digital marketing program designed specifically for undergraduate students.

HODM’s commitment to nurturing the next generation of digital leaders extends beyond the classroom. The organization is taking a bold step to empower its alumni by investing in 50+ digital marketing startups or agencies founded by HODM graduates. This initiative reflects HODM’s belief in the potential of its students and its dedication to fostering a thriving entrepreneurial ecosystem within the digital marketing industry.

“We are incredibly proud of the talent and drive of our alumni, and we want to provide them with the support they need to turn their entrepreneurial dreams into reality,” said Mahesh Gaur, Head of Digital Marketing of HODM. “Our investment initiative is not just about funding; it’s about providing mentorship, guidance, and access to industry networks that can help these startups succeed.”

In parallel with its investment initiative, HODM is launching India’s first practical digital marketing program tailored specifically for undergraduate students. The program aims to bridge the gap between academia and industry, equipping students with the hands-on skills and knowledge they need to thrive in the dynamic digital marketing arena.

“The digital marketing industry demands more than just theoretical knowledge,” said Brigadier Suresh K Sareen, Chief Strategy Officer of HODM. “Our program is designed to provide students with real-world experience through hands-on projects, case studies, and mentorship opportunities.”

The program’s curriculum is crafted by a distinguished panel of faculty from India’s top-ranked universities, including Strathclyde University, University of Denver, IIT, NIT, and many more. This academic expertise is complemented by the insights of industry veterans, including top executives from top multinational corporations.

In a unique collaboration, HODM has also incorporated the expertise of top leadership from the defence sector, including senior defence officers. This initiative will provide students with valuable insights into leadership strategies, crisis management, and effective communication, further enriching their professional development.

The 4-month practical digital marketing course is designed to provide a comprehensive understanding of the core elements of digital marketing, including SEO, SEM, social media marketing, content marketing, email marketing, and analytics. HODM’s network of 50 hiring partners and 10+ experienced trainers ensures that students receive the latest industry insights and gain exposure to potential employment opportunities.

“Our goal is to equip the next generation of digital marketers with the skills and knowledge they need to thrive in this dynamic and ever-evolving industry,” said Brig Sareen, CSO, HODM.