Dr.Rashel Beauty

Mumbai, 11th March 2024: Dr.Rashel, a leading beauty wellness brand under the renowned Petrol Perfume group, is excited to announce the grand opening of its flagship skincare store at Shop 3, Prakash Building, R.B. Mehta Marg, Ghatkopar (E), Mumbai. The inauguration, set for Sunday, 3rd March, will be honored by the presence of Tanishaa Mukerji, Actor, and Environmentalist, as the chief guest.

Dr.Rashel is committed to continuing its growth momentum by launching new products and extending its global reach. The brand’s focus on the franchise model aims to establish over 150 stores across India in the next two years, reflecting its commitment to expanding its customer base and offering entrepreneurial prospects.

Pravin Bera, Co-founder of Dr.Rashel, stated, “At Dr.Rashel, we are driven by a passion to redefine beauty standards and empower individuals to embrace their natural selves. Our commitment to delivering high-performance yet affordable products that are clean, safe, and meet high-quality beauty solutions reflects our dedication to our customers’ well-being.”


Devji Hathiyani, Co-founder of Dr.Rashel, added, “As we embark on this exciting journey with our new store in Mumbai, we are thrilled to offer a diverse range of vegan beauty elixirs that cater to the unique needs of our customers. Our products, backed by certifications and a commitment to sustainability, embody our vision for a healthier and more beautiful world.”

This one-stop skincare store, a franchise established by VP Traders, is set to become India’s largest collection of head-to-toe beauty elixirs crafted with 100% natural extracts. As consumers increasingly prioritize quality, diversity, and affordability in their beauty and personal care choices, Dr.Rashel has responded by offering a range of products that not only meet these criteria but also exceed expectations. The brand’s commitment to clean and safe beauty, with products that are ISO Certified, GMP Certified, Dermatologically Tested, Silicone-free & Paraben & Sulphate-Free, cruelty-free, and devoid of mineral oil, underscores its dedication to providing high-quality and environmentally friendly solutions.

Dr.Rashel attributes its continuous growth to its in-house manufacturing unit, which enables the brand to offer products in a value-for-money range while maintaining stringent quality standards. This commitment has positioned Dr.Rashel as a standout in the industry, differentiating itself from competitors.