16th August 2023: The Producers Guild of India and Multiplex Association of India announced that 11th-13th August was its busiest single weekend post-re-opening. The weekend set a new All-time Theatrical Gross Box Office record for the Cinema Industry in its 100+ year’s history. The weekend drew 2.10+ Crore moviegoers to theatres across the country, which is also the highest combined Admissions record in the last 10-year history.
“Mainstream storytelling executed in the right way has resulted in the box office records being shattered. A massive achievement like this is a result of an incredible filmmaking team, with cast and crew coming together to create a truly special movie-going experience. The turnout at theatres has infused a new energy in our Industry, audiences are responding in numbers we have not seen for a very long time, even the early morning shows are getting sold out. This weekend has been a wonderful experience for people who love the mainstream Indian films” said Shibasish Sarkar, President Producers Guild of India.
“It was a historic weekend; it proves once again that India loves going to the movies to see great films. This weekend is also an undeniable demonstration of Cinemas being the ultimate place to be part of a shared experience. Cinemas across the country would like to thank and congratulate our Filmmakers and Studios for pushing the boundaries to deliver unforgettable storytelling. This weekend shows that movies and cinemas are back in a big, big way. We look forward to this momentum continuing in the rest of 2023” said Kamal Gianchandani, President MAI.