Mumbai, 16th May 2023: Ayekart, a FinTech and integrated digital technology platform for the food and agri value chain, has announced the appointment of Vaibhav Joshi as its Co-founder, Chief Business Officer (CBO) and Global Head-BFSI. This move aligns with the company’s aim to strengthen its leadership team, lead fintech empowerment for SMEs and MSMEs, and drive innovation in business during Ayekart’s current growth phase.

At Ayekart, Vaibhav will play a pivotal role in shaping the company’s business strategy and driving revenue growth. He will leverage his deep industry knowledge and extensive network to forge strategic partnerships, expand Ayekart Fintech’s market presence, and drive innovation in the fintech space.

“We are delighted to welcome Vaibhav to our team as a Co-founder, CBO & Global Head of BFSI,” said Debarshi Dutta, Co-founder and CEO of Ayekart. “His extensive experience and proven skills in the financial technology industry will be instrumental in driving our company forward. His creative mindset and enthusiasm align perfectly with our vision for the future of Ayekart. Ayekart clocked Rs.650 crore of GTV last fiscal and Vaibhav joins us to expand the digital outreach and enhance India and global expansion.”

“I am excited to join Ayekart and be part of a dynamic team at the forefront of transforming the financial technology landscape,” said Vaibhav Joshi. ” The story of India is one of growth, and the next major frontier on this journey is Fintech. Through my BFSI experience, I look forward to contributing to accelerate the company’s growth and deliver innovative financial solutions to our customers, especially empowering SMEs through technology. Together, we will take Ayekart to new heights.”

Joshi brings a wealth of experience in business creation and leading profit and loss (P&L) functions, making him an invaluable addition to the company. He will be based in Mumbai.

With over 22 years of experience in the industry, Vaibhav has established himself as an expert in banking, payments, and lending, spanning both Micro, Small, and Medium Enterprises (MSMEs) and corporates. His expertise in deal structuring, strategic alliances, deal sourcing, solutions, program management, presales, and negotiations are widely recognized and will significantly contribute to the growth and success of Ayekart.

The company is committed to providing cutting-edge financial solutions that empower businesses and individuals. With the addition of Vaibhav to its leadership team, the company is poised for continued success and growth in the rapidly evolving fintech industry.