10th January 2024: Ather Energy, India’s leading electric scooter manufacturer, today launched the 450 Apex, a special edition scooter that commemorates 10 years of Ather. The 450 Apex is the pinnacle of performance, and it pushes the envelope on design across all scooters in the country. Along with an exciting new colour scheme and a host of new features on the 450 Apex, Ather has introduced ‘Magic Twist’, a first-of-its-kind city riding feature that offers outstanding convenience to the rider.
Tarun Mehta, Co-Founder & CEO, of Ather Energy, said, “We wanted to do something special to mark 10 years of Ather and push the boundaries of design, performance, and innovation. The 450 Apex is the culmination of that effort, where we have pushed the 450 platform to its limit in terms of design and performance. The 450 Apex has India’s fastest throttle response, and it is Ather’s most exciting scooter in production today. The unique design language, rich satin colours, and transparent panel make the 450 Apex the most distinctive electric scooter on the road. With the 450 Apex, we have introduced ‘Magic Twist’, a disruptive new feature that makes city riding extremely convenient and fun. The 450 Apex is a premium and highly desirable machine and we expect it to be appreciated by performance scooter enthusiasts across the country.”
Elevating the performance with the 450 Apex, Ather has introduced a new riding mode, Warp+, that takes the scooter from 0 to 40 km/h in just 2.9 seconds. It also boasts an industry-leading reaction time of just 90 ms, making it the scooter with the fastest throttle response time, not just amongst ICE scooters but also amongst EVs as well. The 450 Apex delivers peak torque of 210 Nm at the wheel, nearly 25% higher than its closest competitor and the average 200cc ICE two-wheeler, which is also the best in the scooter industry. With Warp+, Ather has increased the power levels of the 450 Apex by 10% so that the peak torque is sustained at higher speeds. This has resulted in a 30% faster 40–80 km/h speed compared to the 450X. With the increased motor power, the 450 Apex now has a top speed of 100 km/h. Ather has also provided a new UI experience on the 450 Apex. Based on the power input, the animation transitions to provide an immersive ride experience, making it a perfect partner for Warp+.
Apart from pushing the limits of design and innovation, Ather has introduced Magic Twist, a first-of-its-kind feature in the world of two-wheelers that will transform city riding by offering outstanding convenience to the rider. The Magic Twist is an evolution of conventional regenerative braking offered for the first time with the 450 Apex that is actually able to bring the scooter to a complete halt and works even at 100% battery charge. A conventional 2W regenerative braking system is only able to slow down the vehicle and kicks in only at around 85% battery charge or below and it is unable to bring the vehicle to a complete halt. With the Magic Twist, users can brake with negative input on the throttle and it has 40% more braking force than any other 2W regen available in India. This is highly intuitive, innovative, and fun and is extremely practical in city riding conditions. Magic Twist ensures commuting in the city and navigating traffic a much smoother experience while enhancing control, marking a significant leap in the scooter riding experience virtually eliminating the need of frequently using levers to brake. Users just need to throttle up to accelerate and throttle down to brake; it’s as easy as it sounds. Magic Twist also comes with a re-engineered throttle that allows for deep control over braking. Twist less to slow down, and twist more to brake! Magic Twist also improves the scooter’s range by up to 7% to 157 km (IDC range).
Clean, minimal design has been at the core of Ather’s design philosophy. Ather has taken this philosophy to the next level with the 450 Apex. To showcase the scooter’s clean design on the inside to the outside world, the Ather 450 Apex sports a transparent panel over a painted orange chassis, a testimony to Ather’s clean engineering design. This makes the 450 Apex India’s only scooter with a transparent panel. Complementing this unique design is the bold colour scheme that puts two very contrasting colours in the spectrum together: blue and orange. The ‘Indium Blue’ used in the 450 Apex is the latest shade of blue to be discovered in the world. It is considered the mattest blue out there, with a rich satin feel offset against a bold orange, giving a combination never seen before.
Taking a step forward to make the 450 Apex even more special, Ather has announced a Delight Kit for customers taking delivery of the 450 Apex. The Delight kit includes a handcrafted helmet in a blue-orange colour scheme complementing the scooter, an inbuilt Ather TPMS, a neck gaiter, an iron-on garment patch, and a uniquely designed keychain. The 450 Apex also comes with a 5-year or 60,000-kilometre battery warranty and complimentary Ather Connect for 3 years. Bookings are now open for the Ather 450 Apex, and deliveries will commence in March 2024. Priced at INR 1.89 lakh (ex-showroom and not inclusive of subsidy), the 450 Apex promises a design that’s bold and will take the rider to the pinnacle of performance.