19th October 2023 – Affle (India) Ltd., today announced that it has released a new product tool for powering multilingual keyword recommendations on its performance-focused Apple Search Ads (ASA) management platform, Newton. The new GenAI tool allows advertisers to reach and engage vernacular audiences who are searching for apps on the iOS App Store in their native languages. Advertisers working with Newton to scale their iOS user acquisition will now be able to access more highly relevant keywords for their app in a specific country and chosen language to acquire vernacular users who don’t always search in the English language.

Incorporating an AI-driven multilingual keyword strategy helps advertisers to expand new user base for their iOS apps and gain a competitive edge by maximizing the share of voice among the target audience, particularly users who are in regions with diverse speakers such as APAC, EMEA, and LATAM. Newton’s multilingual keyword recommendation currently supports 20 languages such as Hindi, Arabic, Turkish, Bahasa, Japanese, and Spanish across 61 countries like Saudi Arabia, UAE, Canada, and Mexico.

Commenting on the launch, Viraj Sinh, Co-Founder & Managing Partner (International) at Affle’s MAAS Platform and Head for Newton, said, “The new-age digital mobile users are spread across the globe and many come from non-English speaking countries. These users navigate and interact with apps in their native languages. It makes mastering keyword search for app discovery and installs crucial for marketers to expand their user base, particularly in regions with people who speak diverse languages. With Newton, we have envisioned a more AI and data-driven future for ASA. The GenAI-powered multilingual keyword recommendations tool empowers advertisers to automate, grow and scale their ASA campaigns by accelerating keyword research and accessing hundreds of relevant, native words for their app instantly, going beyond the manual processes.”

Several marquee clients across industry categories like eCommerce & Retail, FinTech, Banking & Insurance, Gaming, and FoodTech have already found success with Newton’s capabilities for their marketing growth efforts.

“Newton’s multilingual keyword-based strategies, intelligent competition insights, and precise keyword recommendations, coupled with a comprehensive view of metrics, empowered us to attain our critical conversion objectives for the campaign while keeping it cost efficient. We are delighted to work with a partner like Newton to help us reach more premium customers,” said Sneha Chaudhary, Assistant Manager, eCommerce, retail, digital & omnichannel, Landmark Group.

Speaking on using Newton for their marketing growth, Urmesh Chandra, Head- Digital Marketing, PolicyBazaar.com said, “Newton has helped us to reach high-quality users by optimizing Apple Search Ads campaigns, driving higher leads post app downloads. The keyword recommendation tool and smart optimization rules on core keywords have helped us grow our customer base, maintain our overall CPA and be more efficient.”

On Newton, iOS app advertisers can run and optimize their Apple Search Ads campaigns for better bottom-of-the-funnel campaign goals, such as app installs, user activation, and product purchases. The multilingual keyword recommendation tool is inline with Affle’s vision and endeavor to drive significant value for its customers in the iOS ecosystem.