New Delhi, India – March 20, 2024 – Zavya, popular Indian everyday fine jewellery brand, has announced the appointment of former Snapdeal senior leadership team member, Mr. Ravi Malani, as its new co-founder. The appointment demonstrates Zavya’s resolve to supplement its diverse spectrum of products and augment its core business.

Mr. Ravi Malani, co-founder of Zavya, shared his delight in the appointment, saying, “I’m thrilled to become a part of Zavya’s goal of fabricating everyday fine jewellery accessible and elegant for all women. The Indian fine jewellery landscape presents an excellent opportunity for Zavya. With this association, I am looking to strengthen existing silver jewellery categories and foray into areas like gold and lab-grown diamond market.”

With Mr. Ravi Malani, an IIT Kharagpur alumnus, and Mrs. Poem Kabra, an IIT Delhi and IIM Lucknow alumna and the founder and CEO of Zavya, steering the ship, Zavya is navigating a course for remarkable expansion, driven by the performance history of the dynamic duo. Spearheaded by their efforts, Zavya is projected to commence strategic efforts to enhance the brand identity, foster productive partnerships with celebrities and incorporate a streamlined approach in the omnichannel retailing experience. Mr. Malani’s diverse experience at Snapdeal, managing performance marketing and leading projects in analytics and growth strategies, will significantly contribute to Zavya’s strategic direction and team management.

Mrs. Poem Kabra, founder and CEO of Zavya, welcomed the accomplished addition to the leadership team, stating, ”I’m thrilled to welcome Ravi as Zavya’s co-founder and COO. His e-commerce expertise aligns with our vision and will drive Zavya towards becoming a leader in the fine jewellery Market. Ravi’s skills complement mine, enhancing our strategic decisions to expand and diversify our product range, form strategic partnerships, and offer a seamless omnichannel experience for our customers. We’re confident that Ravi’s track record at Snapdeal will significantly contribute to Zavya’s pioneering success in the industry.”

Since its launch in 2021, Zavya has been bridging the gap in the 1k to 5k jewellery segment, focusing on accessibility, durability, skin-friendliness, and quality, with a commitment to providing a satisfying customer experience. The brand has established a strong digital presence, with over half of its revenue generated through its website, achieving a net sales Annual Recurring Revenue (ARR) of 30 crores. As a modern 925 silver jewellery brand, Zavya continues to concentrate on enhancing its core business while exploring opportunities for growth in the fine jewellery luxury segment.