Victorinox was immensely proud to welcome the India Deaf Cricket Association Team to the Gute Reise Store in Delhi, on the 26th Of February, to wish them luck before they proceeded to Sharjah for the World Cup.


A tour of the store included a stop at the history wall where all the players were fascinated to discover the 140-year-old legacy of Victorinox, a fourth-generation family run company.

Fun and camaraderie presided over high tea, hearty laughter, and huge smiles.

Debraj Sengupta, Chief Marketing Officer-Brand & Country Head – Watch, Victorinox India presented the IDCA Team with personalized Swiss Army Knives- to be prepared for any circumstance- and outfitted the players with suitcases for their journey.

Present on the occasion at the store along with the Cricket team were. Debraj Sengupta- Chief Marketing Officer-Brand & Country Head – Watch, Victorinox India, Priyanka Sippy-Vice President PR Communication, Victorinox India, Sumit Jain, President- IDCA, Reena Jain Malhotra, Patron- IDCA, Roma Balwani, CEO & Brand Custodian- IDCA, Vineet Malhotra, Vice Chairman- IDCA, Ajay Kumar, Secretary- IDCA and the players.

On the occasion, Mr Debraj Sengupta, Chief Marketing Officer-Brand & Country Head – Watch said, “Victorinox is very honoured to welcome the IDCA Team to the Gute Reise Store at Worldmark, Aerocity, New Delhi. We hope our products empower them on their journey and we wish them the absolute best for the World Cup!”

On the occasion, Roma Balwani, CEO & Brand Custodian, IDCA said, “IDCA India team is delighted to collaborate with Victorinox, India as our support partner for the IDCA India team participating in the DICC T 20 World Cup 2024, UAE in Sharjah. The teams are very thankful for the opportunity to visit to their store at Worldmark, Aerocity. It was a special occasion as the leadership team felicitated our national team with their signature Swiss knife engraved with their names & also gifted all players suitcases which they will all carry during their travel to Sharjah. She added, “We hope to have a long-term collaboration which will motivate our teams & help promote diversity & inclusion for disability sports, especially cricket.”