Goa, July 22: Reinforcing its commitment to thoughtful brand building and guest-centric storytelling, The Astor Goa has appointed Mehbubi Khaji as its Assistant Marketing & Communications Manager.
With a background spanning the casino, entertainment, and hospitality sectors, Mehbubi brings a well-rounded perspective to luxury hospitality marketing. Her experience encompasses integrated marketing, digital strategy, public relations, content development, events, and brand communications, with a strong focus on crafting campaigns that seamlessly balance creativity with commercial impact.
In her new role, she will lead strategic marketing and communications initiatives aimed at enhancing The Astor Goa‘s brand presence across key platforms. Her mandate includes strengthening media and influencer engagement, driving digital marketing efforts, developing compelling brand narratives, and creating integrated campaigns that elevate guest experiences while supporting the hotel’s long-term business objectives.
Commenting on the appointment, Mr. Vaibhav Gupta, General Manager, The Astor Goa, said,
“With nearly more than six years of experience in digital marketing for a leading hospitality and entertainment brand in Goa, she brings a strong blend of strategic insight and creative vision. As we enter the next phase of our growth journey, her expertise will be instrumental in strengthening The Astor‘s brand presence, elevating guest engagement, and further positioning the hotel as one of Goa‘s most distinguished luxury boutique destinations.”
Speaking on her appointment, Mehbubi Khaji said,
“The Astor Goa offers a distinctive approach to luxury hospitality, where personalised experiences and authentic storytelling come together effortlessly. I am excited to be part of a brand that celebrates meaningful guest connections and look forward to further strengthening its presence through innovative and impactful marketing initiatives.”
Recognised for its contemporary design, intuitive service, and immersive guest experiences, The Astor Goa continues to invest in talent that reflects its vision of modern luxury. Mehbubi‘s appointment marks another step in the hotel’s journey to build deeper brand affinity through strategic communications and experience-led marketing.
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