Maharashtra Tourism recently concluded its participation at the world’s leading travel trade show, ITB Berlin 2024 held from March 5th to 7th, the event provided a valuable platform to showcase the state’s diverse tourism offerings to a global audience.

The Maharashtra Tourism stall, inaugurated by Mr. Parvathaneni Harish, Ambassador of India to Germany, attracted significant attention from international travel professionals, media representatives, and potential visitors. Adorned with captivating imagery and informative displays, the stall effectively showcased Maharashtra’s rich cultural heritage, natural beauty, and vibrant attractions.

Maharashtra Tourism delegation led by Dr. Bhagwantrao Namdeo Patil, Director, Directorate of Tourism-Maharashtra, and the co-exhibitors engaged in meaningful discussion with industry stakeholders, showcasing Maharashtra’s diverse cultural heritage and tourism offerings, the delegation emphasized the stated commitment to sustainable tourism practices and its unique blend of historical landmarks, natural beauty, and cultural experiences.

In line with the event’s theme of “Pioneer the Transition in Travel & Tourism. Together.”, Maharashtra Tourism highlighted its commitment to sustainable tourism practices. This resonated with environmentally conscious attendees, showcasing the state’s efforts toward responsible tourism development.

Commenting on Maharashtra’s participation, Dr. Bhagwantrao Namdeo Patil said, “ITB Berlin provided an excellent opportunity for us to showcase Maharashtra’s rich cultural heritage to a global audience. We are pleased with the interest shown by industry stakeholders in our state’s tourism offerings.”

Attendees at ITB Berlin had the chance to learn about Maharashtra’s iconic attractions, from the bustling metropolis of Mumbai, known as the “City of Dreams,” to the serene beaches of Konkan and the ancient caves of Ajanta and Ellora, Maharashtra offers a blend of cultural heritage, natural beauty, and modern amenities. Visitors can explore historical landmarks such as the majestic forts of Raigad and Shivneri, delve into the spirituality of Nashik’s temples and shrines, or indulge in adventure activities in the Western Ghats. With vibrant festivals, delectable cuisine, and warm hospitality, Maharashtra promises an enriching and unforgettable experience for travelers seeking to immerse themselves in the essence of India’s diverse culture and heritage.

Reflecting on the event, Dr. Bhagwantrao Namdeo stated, “Our participation at ITB Berlin was a valuable experience, allowing us to connect with industry professionals and share the beauty of Maharashtra with the world. We look forward to welcoming visitors to our state and providing them with unforgettable experiences.”

The event provided fertile ground for fostering new partnerships and building stronger relationships with key players in the global travel industry. Engaging B2B interactions explored potential collaborations, aiming to position Maharashtra as a must-visit destination for international travelers.