Guwahati, February 21, 2024 – Life’s Purple, one of the leading PR agencies of northeast India, is thrilled to announce its partnership with the prestigious BAIC Exhibition as its official PR partner. Scheduled to take place at the Maniram Dewan Trade Centre in Guwahati from August 9 to 11, 2024, BAIC Exhibition is set to be the Northeast region’s most significant convergence of architecture, building materials, interiors, and construction.

As Life’s Purple embarks on its 11th year in business, this project marks a noteworthy milestone for the company, providing an opportunity to commemorate its journey thus far and the successes attained along the way.

Rooplin Sharma, Director of Life’s Purple, expressed her excitement about this collaboration, stating, “We are delighted to have secured the PR mandate for BAIC Exhibition. This partnership presents an excellent opportunity for Life’s Purple to showcase our expertise in promoting such prominent events. We are committed to leveraging our extensive experience and innovative PR strategies to ensure the success and widespread recognition of BAIC Exhibition across Northeast India.”

Neha Malhotra, Founder of BAIC, also shared her enthusiasm about collaborating with Life’s Purple, remarking, “As we embark on this journey to establish BAIC Exhibition as the premier platform for the infrastructure industry in Northeast India, we are thrilled to have Life’s Purple onboard as our PR partner. With more than a decade of experience and proven track record in the field of PR, their team will be invaluable in helping us build a strong brand presence and drive engagement for BAIC Exhibition among our target audience.”

Maloxmi Sinha (Miilee), Founder of BAIC, emphasized, “The Northeast region has long sought comprehensive solutions under one roof, and this collective effort will undoubtedly bring immense benefits to everyone involved.” She added that this event is a must-visit for all building material manufacturers and dealers of Northeast India, architects, interior designers, contractors and consultants, suppliers, project engineers and also those who want to update themselves about the latest trends in construction and interior designing. Moreover, this presents a fantastic opportunity for individuals in the process of making their dream homes.

The BAIC Exhibition promises to be a comprehensive showcase of India’s finest architectural marvels, building materials, design innovations, and construction technologies. With Life’s Purple spearheading the PR efforts, the event is poised to attract industry professionals, government officials, and enthusiasts from across the region, facilitating networking, knowledge-sharing, and business collaborations.