New Delhi, February 14, 2024: Empowering the Common People’s Health Journey, promoting and developing AYUSH practices and awareness among the citizens is the main objective of International Arogya Exhibition, said Smt. Leena Johri, IAS, Principal Secretary, Department of AYUSH, Govt Of Uttar Pradesh.

Addressing the curtain raiser event in Lucknow, Johri stated, “Our mission is to globally showcase the transformative potential of AYUSH and with this exhibition, we are enhancing its health benefits for all.”

The four-day event will be held from February 22, 2024, to February 25, 2024, and is being jointly organized by the Ministry of Ayush, Government of India and the Federation of Indian Chambers of Commerce and Industry (FICCI). It is supported by the Ministry of Commerce and Industry, Government of India and the Ayush Export Promotion Council (Ayushexcil).

B K Singh, Joint Secretary, Ministry of Ayush, Government of India, invited the media to be a part of International Arogya 2024 and spoke about free health consultations for public and Public lectures for health awareness.

On the theme ‘Ayush for One Health’, the event will showcase the strength and scientific validation of traditional Indian systems of medicine in the global context, including Ayurveda, Yoga and Naturopathy, Unani, Siddha, Sowa-Rigpa and Homoeopathy (AYUSH), and facilitate their worldwide promotion, development and recognition.

The Ministry of Ayush, Government of India has been actively working towards the growth of Health and Wellness sector. The Ministry has reached a significant milestone by unveiling the WHO-prepared ICD 11-chapter 26 module 2, which was highlighted by the Honorable Prime Minister during the January 28th episode of Maan Ki Baat. Earlier, the International Day of Yoga (IDY) 2023 has witnessed immense success globally. In Surat, last year, IDY made a Guinness world record for the largest gathering of people for a yoga session in one place as more than one lakh people took part in the event. Inaugurated by Prime Minister, Shri Narendra Modi, the first Global Ayush Investment and Innovation Summit (GAIIS) 2022 held in Gandhinagar, Gujarat in April witnessed letters of intent worth more than Rs. 9000 crores in major categories like FMCG, Medical Value Travel (Heal in India), Pharma, Technology & Diagnostic and Farmers & Agriculture.

International Arogya 2024 holds immense significance as it serves as a platform for convergence, collaboration, and innovation in the field of holistic health and wellness. The objective of International Arogya has always been to encourage global validation, promote and develop Ayush practices, foster awareness, facilitate stakeholder interaction and market growth, as well as showcase research and innovation in this rapidly expanding field.

Along with the exhibition, International Arogya 2024 will also include thematic sessions and panel discussions on relevant topics like – CEOs Roundtable: Exploring Challenges and Opportunities within the Ayush Sector; Global Perspective – Regulatory Harmonization for Strengthening Global Governance; Ayush Nutrition (Ayurveda Aahar)- Fostering Holistic Health and Wellness; Globalizing and Standardizing Ayush Products and Services: Evaluating India’s Exports for Traditional Products; Synergizing Pharma and Ayush: Exploring Collaborative Approaches for Integrated Healthcare Solutions; Harnessing the Power of Digital Technology for Advancements in Research, Development, and Manufacturing of Ayush Products etc.

After the successful second edition held in December 2019, International Arogya 2024 will witness a large number of delegates and buyers from India, as well as international delegates from 60 countries including importers, regulators and Government officials. It is expected to bring together over 250 manufacturers of alternative medicine, who will showcase their products and services. The mega event will converge key stakeholders of the Ayush sector under one roof, help boost exports of Ayush products, showcase the latest research and developments in alternative medicine systems of India and harness the potential of this fast-growing and globally emerging sector.