Bengaluru, February 15, 2024: Heralding a new era in the upper premium segment, Hero MotoCorp, the world’s largest manufacturer of scooters and motorcycles, will open the bookings for its flagship motorcycle – Mavrick 440 starting today, 14th of February 2024.

Hero Mavrick 440

Customers can book their motorcycles at specified Hero MotoCorp customer outlets as well as digitally by visiting Deliveries of the motorcycle to customers will commence from April onwards.

The much-awaited motorcycle of the year will be available in three variants – Base, Mid and Top at Hero MotoCorp dealerships across the country at an attractive price point of Rs 199,000/- (Base), Rs 214,000/- (Mid) and Rs 224,000/- (Top)* respectively.

*Prices are Ex-Showroom pan-India.

The company is also launching a ‘Welcome to Mavrick Club Offer’ which will be available to customers who book the Mavrick 440 before 15th March. They will get a customised Mavrick Kit of Accessories & Merchandise worth Rs.10,000/-.

The Mavrick 440 represents Hero MotoCorp’s s path-breaking foray into the middle-weight motorcycle segment, showcasing the company’s commitment to innovation and excellence. Unveiled amidst great anticipation at the Hero World 2024 in Jaipur on January 23, this dynamic motorcycle comes with an unparalleled blend of performance, style, and cutting-edge technology.

With a powerful engine – nimble and agile in traffic, yet supremely robust and comfortable for long tours – the Mavrick 440 opens up a whole new world of inspiring riding experience, while commanding a muscular road presence with its distinctive, modern and youthful design and all-metal body.

Mr. Niranjan Gupta, Chief Executive Officer (CEO), Hero MotoCorp, said, “Our premium journey continues full throttle with the bookings now open for the customers who have been eagerly awaiting the Mavrick 440. Coming close on the heels of the Harley-Davidson X440 and Karizma XMR, the Mavrick 440 – a unique proposition of a Muscular & Youthful Modern Roadster – will now build on this momentum of our journey to win in premium. This expansion underscores our commitment to delivering exceptional products that cater to the evolving needs of motorcycle enthusiasts, as we strive to cater to the diverse preferences of our discerning customers.”