Bengaluru,7th May 2024: Myntra, one of the leading fashion, beauty, and lifestyle e-commerce destinations, has announced the launch of its new brand campaign, ‘Trend IRL (In Real life)’, featuring Indian actress Kiara Advani. The campaign celebrates the real-life trendsetters, who with their trending fashion from Myntra inspire others around them to be more fashionable, enabling them to ‘Trend in Real Life’, and solidify the brand’s position as the ultimate destination for the latest trends. As part of the campaign, Kiara features in two films, showcasing the wide range of trends across women’s ethnic and western wear available on the platform.

Over the years, Myntra has strengthened its platform to offer trends to fashion-forward consumers. Myntra’s TrendNxt, an initiative designed to redefine how customers engage with fashion trends, brings several exciting in-app experiences aimed at enhancing trend discovery. With a dedicated bottom navigation on the app leading to the TrendNxt landing page, users can dive into editorials, listicles, and featured trends and enjoy a personalized experience. The platform refreshes new trends every week, currently offering 50,000+ trending styles to customers to always be at their trendiest best.

Kiara’s continued association with Myntra, as the platform’s brand ambassador, stems from her embodiment of the brand’s ethos and her status as a fashion trendsetter. With her consistently impeccable fashion sense that serves as an inspiration to many, she seamlessly aligns with the campaign’s core message of empowering everyone to ‘trend in real life.’

The campaign features a series of films spotlighting various trends, from ruffle dresses to corporate in western wear, and from ready-to-wear sarees to summer sharara sets in ethnic wear, reinforcing Myntra’s position as one of the trendsetting leaders.