1st June 2024PVR INOX Limited, the largest and the most premium cinema exhibitor in India has announced a landmark association with Star Sports Network for live screening of the ICC Men’s T20 World Cup 2024, in India. This association includes live screenings of all India matches in the league stage, Super8’s, as well as the Semi-Finals and Final from 1st -29th June’24, across more than 121 cinemas in over 45 cities nationwide.

This exciting association will enable cricket fans to enjoy the thrill of the upcoming World Cup in a stadium-like experience on the big screen, delivering an unparalleled viewing experience. The plush, comfortable settings of PVR INOX cinemas will elevate the cricket-watching experience, allowing fans to cheer for their favorite teams together amidst much fanfare. Patrons can also indulge in PVR INOX’s delectable food combos and gourmet options while enjoying their favorite matches in the comfort of the cinema hall. The initiative underscores PVR INOX’s commitment to providing exceptional entertainment experiences and leveraging its advanced cinematic technology to bring major sporting events to the big screen.

Commenting on the announcement, Gautam Dutta, CEO – Revenue & Operations, PVR INOX Ltd said, “We are incredibly excited to collaborate with Star Sports to bring the ICC Men’s World Cup 2024 to our cinemas. This association is a significant milestone for us, as it combines two of India’s greatest passions: cricket and cinema. Screening the World Cup in our cinemas offers fans a stadium-like experience, filled with excitement and camaraderie. Last year, we witnessed an overwhelming response from audiences, with an influx of footfalls to our screenings across cities, affirming the immense popularity and success of this initiative. At PVR INOX, we are dedicated to enhancing the entertainment experience, and screening live cricket matches in our cinemas is a testament to that commitment.”

Speaking on the association, Vikram Passi, Head – Marketing, Star Sports Network said, “Star Sports is underscoring its commitment to cricket fans this ICC T20 World Cup by partnering with PVR, wherein cinemas will transform into dynamic mini-stadiums, providing a vibrant space for fans to unite and cheer for Team India. This collaboration strengthens our commitment to creating a communal and joyous atmosphere around cricket, highlighting its unifying power. Star Sports immersive and electrifying broadcast will be further magnified on the biggest screen allowing India fans to revel in an unparalleled celebration of cricket.”

This association is especially significant as it aligns with PVR INOX’s strategy to expand its reach and offerings, ensuring that audiences across India can enjoy world-class entertainment. The screenings will take place in major metropolitan areas as well as tier-2 and tier-3 cities, ensuring wide accessibility and catering to the vast cricket-loving population of India including Mumbai, Delhi NCR, Kolkata, Ahmedabad, Pune, Jaipur, Indore, Vadodara, Surat, Guwahati, Goa, Nagpur, Lucknow, Chandigarh, and Trivandrum.