Mumbai, 14th May 2025: R for Rabbit and Times Music’s heartfelt recreation of the iconic ‘Mumma’ song has struck an emotional chord with audiences this Mother’s Day, amassing over 1 million plus views. Sung by the legendary Kailash Kher alongside Suhit Abhyankar, with lyrics by Kher and Sanjana Devarajan, the song is more than a tribute, it’s a resonant reminder for mothers to never lose sight of their own dreams.

Backed by R for Rabbit, India’s leading baby products brand, the song and its moving film encourage women to reclaim their identity beyond motherhood. Through intimate, real-life moments of love, sacrifice, and transformation, the video delivers a powerful message: “Don’t lose yourself in this journey.”

Kunal Popat,Founder of R for Rabbit, shared, “We’ve seen how much mothers give of themselves, this campaign is a gentle nudge to every mom to pause, breathe, and remember she matters too. With Times Music Brands as our partner, we were able to take this message to a deeper emotional space and connect with mothers in a truly meaningful way.”

Kinjal Popat, Co-Founder & COO, added, “This collaboration with Times Music Brands gave us the perfect platform to express a message we truly believe in. Motherhood is beautiful, but it shouldn’t come at the cost of one’s individuality. This song is our tribute to every woman who gives endlessly yet quietly forgets her own dreams.”

Sheveeta Hegde, Head of Times Music Brands, said, “At Times Music Brands, we believe in the power of music to connect, engage, and inspire. We are proud to be able to infuse soul into this meaningful initiative by R for Rabbit. This rendition of the beloved song ‘Mumma’ beautifully captures the emotional depth of motherhood — it’s a message, a tribute, and a call to see mothers for all they are.”