India, 3rd March 2023 –UPES School of Business has announced the launch of first-of-its-kind MBA program, which will allow students to specialize in Metaverse and Web 3.0. With the introduction of this innovative program, UPES School of Business offers MBA aspirants a comprehensive understanding of the Metaverse, Blockchain, and Web 3.0 ecosystems.
The curriculum of this two-year program has been designed with three main principles in mind: theoretical knowledge of the Metaverse, immersive experiences through meta labs, and practical experience with companies working in the Metaverse arena.
Rahul Nainwal, Director, UPES School of Business, shares “Metaverse and Web 3.0 will witness a surge in demand in the next two to three years. This new MBA program will blend business and technology subjects, including fundamental management courses, blockchain, metaverse marketing, Web 3.0 ecosystem, virtual economics, and more. As the B-School for the digital world, we aim to equip students with the necessary future-ready skills to navigate Web 3.0 and other emerging technology ecosystems.”
Dr. Akhil Damodaran, Faculty and head of the department leading the MBA Metaverse program elaborates “Most universities and institutions currently work on Metaverse as a research area or have minor modules that primarily focus on theoretical knowledge. UPES School of Business has already experimented with classroom teaching in the Metaverse. The program aims to teach students how to work in the Metaverse through branding, marketing, and analytics. This approach will equip students with the essential skills necessary to lead the emerging market of Metaverse.”
With the launch of this new MBA program, UPES School of Business endeavors to prepare future business managers and leaders well-versed in Web 3.0, such as product managers and chief Metaverse officers. Undeniably, the Metaverse and Web 3.0 will emerge as the dominant business ecosystems in the coming years and will require management professionals trained to lead the way in the ever-evolving digital landscape.