A new book takes the concepts of Aatmnirbharta and Make in India to another level. Titled, MIDDLE OF DIAMOND INDIA, the book is authored by SHASHANK MANI. Asthe part of the book launch, the author moderated a panel discussion on the “Middle of Diamond India”. The panellists included Mr. Gopal Jain, MD,Gaja Capital, Mr Sunil Mathur, MD (India) Siemens Ltd and Mr Virat Tandon, Former CEO, Lowe Lintas. Shri Madhur Bajaj, Non-Executive Director, Bajaj Auto graced the occasion as a special guest.

On the occasion, Mr Shashank Mani, said, “We gather here not just to launch a book but to start a movement over the Amrit Kaal. Conceptually there are three elements in the book – Middle of the Diamond India, Udyamitaand a new modernity that will spark a renaissance. Middle of the Diamond announces that Prahalad’s pyramid is outdated. 800 million are neither rich nor poor and form the Middle of the Diamond. This India is rising, and it has to be enabled. It has to create and build, not just consume and vote. It has enormous energy, and across class, caste and creed can create a new Bharat as it rises.

“The book is based on the idea of including the hitherto ignored talent of the smaller cities to start an entrepreneurial revolution in India. The author has citied real-life anecdotes, and experiences to prove that promotion of Udyamita in smaller towns during the Amrit Kaal could make Aatmnirbhar Bharat a reality.