Yokohama India has announced its successful partnership with India’s Biggest 4X4 Winter Carnival & 10th edition of the Winter Spiti Marathon by Mountain Goat Expedition for the fourth year in a row. Yokohama’s all-terrain SUV Geolandar tyres have been the tyres of choice of the event officials on this prestigious expedition. Around 80 4X4 vehicles and 4X4 official cars, including high-end cars like Range Rover, Defender, Fortuner, Endeavour and Mahindra Thar participated in this year’s expedition.
Harshwardhan Honmode, Director Marketing at Yokohama India, said, “Our association with the Mountain Goat Expedition has been going strong for the last four years. Partnerships with such rigorous expeditions are perfect to showcase the prowess of our tyres. Yokohama’s Geolandar tyres are known for their exceptional stability across different terrains and are well most suited for four-wheeler mountain expeditions. They have proven their mettle yet again.”
This year, Yokohama also ran a highly successful social media campaign with expedition participants and adventure influencers to promote its brand philosophy of ‘Celebrating Motoring Lifestyle’.
Mountain Goat Expedition is a travel and tour company that is recognised for offering exclusive and exciting experiences through its unique tracks, personalised service, and in-depth knowledge of the Himalayas. They are committed to educating people about culture, wildlife, and nature in addition to experiencing the mountains in the safest and most environmentally friendly way possible.