India:  TriVeda Capital, a new-age Indian real estate investment platform and SEBI-registered category II AIF, today announced their partnership with integrated marketing business impact consultancy, One Source. The partnership will involve integrated marketing communication and creative duties across PESO platforms.

The founders, Mr. Ravindra Pai and Mr. Raj Inamdar, have over 40+ years of real estate investment & development experience. The management team at TriVeda Capital has collectively raised over $1.1 Bn capital for real estate projects, and have a development portfolio of 15+ mn sqft. TriVeda Capital in turn is focused on residential assets in major South Indian metropolises.

The partnership will be co-led for One Source by Senior Counsellors, Akanksha Srivastava and Tanya Chaudhary, supported by the national team.

Opining on the partnership Tripti Agarwal, Business Head, TriVeda Capital, said, “At TriVeda, we enable investor participation in the Indian real estate growth story. Hence we looked for partners who believe in mutual growth. It is the same thought process we bring to our investors as well, one of ‘we grow when you grow’. With their extensive experience in the financial space, One Source was an unequivocal choice, demonstrating a partner-and-not-vendor attitude”.

Sandeep Rao, Co-founder & CEO, One Source added, “Over the last five years, we have been defined less as a marketing firm by our partners, and more as a business impact marketing consultancy, or one I heard recently – a scale-up marketing firm. Helping our partners raise billions in valuation and tens of thousands in headcount are the business impact we have created year on year. We are honoured to be working with Ravindra, Raj, and the team at TriVeda, and hope to grow alongside for years to come”.

One Source has offices in New Delhi, Mumbai, and Bengaluru which service Indian and global market leaders across start-ups, BFSI, fintech, edtech, construction, e-commerce, fast fashion, manufacturing, packaging, business consulting, ICT, foodtech and more. Over the last five years, the consultancy has seen consistent 100+% growth across partners and people, beating average industry appraisals along the way at 27% YoY.