12th August 2023  To celebrate India’s 76th Independence Day, Times Prime, the country’s premier digital membership program, has joined hands with Haldiram, to spread the joy of ‘Azaadi Ka Tyohar’ by delivering over 4,000 kgs of traditional delectable ladoos. This unique collaboration is set to delight customers, as the festivities find a delicious expression through Swiggy Instamart’s seamless delivery network.

Under the collaboration, customers who place an order will receive complimentary Haldiram’s ladoos, delivered right to their doorstep via Swiggy Instamart. Over the course of the celebration, more than 4,000 kgs will be distributed across 60,000 households. This endeavor aims to evoke nostalgic memories of Independence Day school assemblies while infusing a sense of tradition into households.

Harshita Singh, Business Head and Founder of Times Prime, said, “At Times Prime, our ongoing focus is on elevating the experiences of our members. The inclusion of Swiggy Instamart in our range of offerings stands as a testament to this dedication. Our Independence Day initiative combines the essence of freedom, the privilege of choice, and the delight of reliving cherished school memories with delectable laddoos from Haldiram’s.”

Kailash Agarwal, President- Retail, QSR at Haldiram, said, “We are delighted to partner with Times Prime for this special initiative, encapsulating the rich tapestry of our heritage, to all. This gesture not only rekindles the flavors of childhood but also symbolizes the harmonious blend of diverse cultures, echoing love and togetherness. We at Haldiram’s believe in spreading the traditional taste and this initiative is a sweet reminder of our collective journey towards freedom and harmony.”

Phani Kishan ,CEO of Swiggy Instamart, said, “Our association with Times Prime signifies an important milestone in our journey to offer increased convenience and unique experiences to our customers. This Independence Day initiative serves as an ideal way to kickstart our collaboration with a traditional ladoo that will make our customers relieve the nostalgia of school days.”

Times Prime members can now avail of special Swiggy offers, including three free deliveries on food orders of a minimum order value of Rs.299, flat Rs.200 off on Swiggy Gourmet, and three free deliveries on Swiggy Instamart on a minimum order value of Rs.249.

Times Prime offers its members a wide array of benefits across news, entertainment, lifestyle, and more. To join Times Prime and indulge in these rewarding experiences, sign up today for just INR 1,199/-.