Award-winning integrated marketing agency Team Pumpkin hosted the first edition of Brand Buzz on Wednesday, September 27, 2023, in Gurugram. The theme of the premier edition of this invite-only event was ‘Festiverse’ which aimed to explore the nuances of festive marketing, as well as advertising & marketing trends that are relevant to the marketer of today.
Some of the key speakers at the event were Mr. Sadashiv Nayak – former CEO of Future Retail, bestselling author of the book Fast, Cheap & Viral – Mr. Aashish Chopra, and Mr. Shrey Chopra – Strategic Agency Manager, Google India. Mr. Nayak spoke about the craft and the tact of festive marketing while Mr. Ashish spoke about how brands and individuals can create content and campaigns that are truly viral.
The event also saw discussions on topics such as understanding consumer expectations during festive seasons, innovations that can elevate festive marketing, and measuring the right KPIs. Some of the key panelists who shared knowledge, experiences and perspectives at the event were Vijyendra Singh – COO, Apollo 24|7; Binit Kumar – DGM Marketing, Dabur; Achyut Daga – General Manager- Marketing, The Mom’s Co; Jasrita Dhir – Director – Marketing & Communication, Karkinos Healthcare; among several other industry veterans.
Speaking about the success of the event, Swati Nathani, Co-founder and Chief Business Officer of Team Pumpkin, said, “The goal of Brand Buzz was to bring some of the brightest minds from the field of marketing together and have meaningful discussions that could benefit all. I am glad we could enable that with this edition of Brand Buzz. We aim to host different editions of Brand Buzz across the country in the coming months.”
Ranjeet Kumar, CEO and Co-founder, Team Pumpkin, said, “With nearly 100 attendees, all of whom are stalwarts of their businesses, I can say that the event was a resounding success. We set out to build a community of marketing and business mavens with Brand Buzz, where like minds come together and collaborate. This is just the beginning.”