Mumbai, 22nd May 2024: Swiss Beauty, one of India’s leading makeup brands, has launched its GenZ makeup collection – CRAZE. It includes an array of versatile beauty products for the multi-tasker gen-next populace and their on-the-go makeup needs. With its trendy packaging and formulas, product names infusing GenZ slangs, and multifunctional products, CRAZE celebrates the passion and self-expression of the youth. It offers a bold palette of colors and innovative makeup formulations for the face, lips, and eyes.

From multi-dimensional beauty essentials to vibrant and expressive cosmetics, CRAZE by Swiss Beauty is the ultimate companion for those who live life on the go and wish to make a statement with their looks.

The CRAZE collection showcases an array of captivating makeup products across all categories. From eye makeup like eyeshadow and blush palette to mascara, and in the lip category encompassing lip balms to 12-hour stay lip crayons, and in the face category including primer and fixer, there’s a diverse range to explore.

All beauty products in the collection are multi-functional and high-performing. This makes the CRAZE accessible to all, ensuring that the latest beauty trends are within reach of the young, on-the-go consumer.

Mr. Saahil Nayar, CEO, of Swiss Beauty, stated, “Our Craze makeup range is catering to the vibrant and dynamic Gen Z, who are making their mark in the world, whether they’re stepping into college, graduating, or entering the workforce. It reflects the free spirit of Gen Z with its vibrant colors, versatile formulas, and quirky personality. The collection lets young women experiment, explore, and express their individuality through makeup. With 11 years of formidable presence in the Indian beauty industry, Swiss Beauty is attuned to the pulse of the Indian market and now aims to cater to the unmet needs of GenZs for color cosmetics with CRAZE. The versatile, multifunctional, and trendy makeup products are specially designed to speak to and for the GenZ.”

“Gen Z is the fastest-growing segment for beauty and personal care in India. As a youth-focused brand, we want to build authentic connections with these consumers through our quality, innovation, and trendiness,” he added.

Swiss Beauty CRAZE has a network of retail touch points across 550+ cities and boasts a robust presence in more than 120+ beauty-assisted outlets PAN India. All products by CRAZE are now available at leading marketplaces, including Nykaa, Amazon, Myntra, Purplle, etc. The recently launched dedicated micro website is the one-stop shop for trending makeup products that hit it off the park with their unique and spectacular formulations.