India, 9 th October 2025: SOCIAL, India’s favourite neighbourhood café-bar, is raising a toast with The Big Drop Peena Edition, a drinks menu designed to fit every table, every adda, and every kind of night out. From timeless classics that ease into afternoon conversations to playful formats and shareable pitchers that fuel evenings with friends, the Peena Edition ensures there’s something for everyone, across every mood and moment.

SOCIAL has always been about more than just what’s in the glass, it’s about the people around it. This menu was shaped by listening closely to our guests: the nostalgia they crave, the formats they find fun, and the rituals they follow. Over the years, drinks like the Longest Long Island Iced Tea (LLIIT) and the Banarasi Patiala have become cult favourites, loved for how they captured the spirit of their time. The Big Drop carries that legacy forward, taking cues from quarter bars, kattas, thekas, and toddy shops, and reimagining them with SOCIAL’s unmistakable twist. Now, new icons like the Longest Long Island Iced Coffee (LLIIC) and the SOCIAL Lubes category with playful formats such as SOCIAL Emotions, Lifaafa, and Candy Crush are ready to do the same, designed to spark smiles, nostalgia, and stories before the first sip is even taken.

The innovation isn’t just in what’s inside the glass, but how it arrives at the table. Think cocktails wrapped like candy, shots poured from colourful test tubes, or a drink shared in towering coffee jars. Playful yet familiar, each serve is designed to spark stories before the first sip is even taken. Just as importantly, the menu is accessible across price points with options like SOCIAL Emotions starting at ₹395 proving that great cocktails can be within reach without compromising on craft.

Highlights from The Big Drop – Peena Edition

• OG: Longest Long Island Iced Coffee, a 750ml coffee-spiked cult serve.

• SOCIAL Lubes: Playful formats that bottle nostalgia and moods, including SOCIAL Emotions (four variants: Zen AF, Weird Flex, Delulu, Aura), Lifaafa (served in a post-office style envelope pouch), and Candy Crush (a candy-wrapped cocktail).

• Sangria Pitchers: Bold twists on wine-and-fruit for sharing. Variants include Cosmo Berry, Tropical Twist, House Spice, Java, Rita, etc. – playful pitchers layered with spirits, coffee, spice, or tropical fruit.

• Squad Shots & Liqueurs: High-energy serves, SOCIAL Kami Krazy – colourful test-tube shots in lab boxes and explosive two-part serve like the SOCIAL Bomb.
• The Classics: SOCIAL’s ode to timeless favourites, poured with its signature twist: Espresso Martini, Negroni, Daiquiri, Picante, Old Fashioned, Paloma, Manhattan, and The SOCIAL Margarita.

Excited about the Peena menu launch, Riyaaz Amlani, Founder & Managing Director, Impresario Entertainment & Hospitality Pvt. Ltd., said, “The Peena Edition of the Big Drop menu is special because it speaks the language of the people. India’s drinking culture has always been about community, from quarter bars and kattas to thekas and toddy shops, and we’ve brought that spirit into a menu built for today. For years, our guests have brought their moods, their stories, and their celebrations to SOCIAL, and we’ve listened. This menu is our response; familiar yet surprising, playful yet rooted in memory. Innovation was needed because people don’t just come to us for what’s in the glass, they come for how it makes them feel. Right now, India is drinking more boldly, more socially, and more visually than ever before and The Big Drop captures that spirit in full.”

The Peena Edition also complements SOCIAL’s recently launched Big Drop Khaana menu, creating a seamless food-and-drinks experience that celebrates how India eats, drinks, and comes together today.