[New Delhi, 23rd December 2023] — Friday Feeling, the homegrown brand of Skincare Essentials, proudly announces the arrival of its latest skincare product– the Siriusly Brightening Serum. This powerful spot treatment is set to redefine skincare routines with its high-powered brightening formula featuring key actives such as Niacinamide, Licorice extract, Vitamin C, and Tranexamic acid.
Siriusly Brightening Serum is meticulously crafted to address hyperpigmentation effectively, offering a gentle solution that does not compromise on efficacy. Tranexamic Acid, a key component, fades discolorations, reduces dark spots, and addresses brown/gray patches. Other effective ingredients include Glycolic acid that exfoliates, brightens and hydrates and the new superhero ingredient Dermawhite WF(™), that’s 3 times as effective as the gold standard Kojic Acid without irritating the skin’s natural mechanism and Aloe vera extracts that acts as a humectant & soothes skin. The serum aids in fading all forms of hyperpigmentation, ensuring a comprehensive approach to achieving glowing and even-tone skin.
The name “Siriusly” draws inspiration from Sirius, the brightest star in the night sky, symbolizing the product’s commitment to delivering stellar results and giving you skin as bright as the brightest star in the night sky. This serum is super lightweight and fits seamlessly into every skincare routine helping you stay consistent which the founders say is the secret to dealing with hyperpigmentation.
In the words of the co-founders,Divya & Kavya Rai, “This product tackles hyperpigmentation while maintaining a healthy skin barrier helping it work with your skin’s natural mechanism rather than against it. We spent over 18 months researching hyperpigmentation and realized it required a multi-pronged approach along with patience and persistence. Therefore, we developed the Siriusly Brightening Serum to help regular use. Our goal was simple – to provide you with an effective solution to target and prevent hyperpigmentation. So, let this serum be your co-pilot as you shoot your way to brighter, glowing skin.”
For best results, Friday Feeling recommends using Siriusly Brightening Serum twice a day on the affected area after cleansing and toning (if required). Follow with thicker serums, moisturizers, and sunscreen. For optimum protection, the brand suggests pairing the serum with Friday Feeling sunscreens.