Pune, 10 September 2024: Royal Enfield, the global leader in the mid-size (250-750cc) motorcycle segment celebrates a significant milestone in the West region with the launch of its exclusive apparel brand store. This new store, located at the Amanora Mall in Pune at Hadapsar is an exciting addition for the motorcycling community and lifestyle aficionados alike, reflecting the brand’s commitment to providing the highest quality riding gear, lifestyle apparel, and accessories.

Amanora Mall’s prime location and high foot traffic makes it the ideal setting for Royal Enfield’s first exclusive apparel store, offering an immersive shopping experience that extends beyond riding gear. The store showcases Royal Enfield’s commitment to premium, purpose driven products, balancing safety, comfort, and style. In addition to a wide range of riding jackets like the Nirvik V2, Crossroader and Streetwind Eco, the store features helmets and an extensive collection of men’s and women’s lifestyle apparel, including shirts, t-shirts, trousers, bags, and shoes. Whether you’re riding through the city, off-roading in the mountains or cruising the highways, this store caters to every rider’s mood and journey.

Speaking about the launch, Yadvinder Singh Guleria, Chief Commercial Officer, Royal Enfield, said “Pune is one of the top cities in India with a vibrant motorcycling culture. With the launch of our exclusive apparel store in Pune, we’re expanding our retail footprint to offer high-quality riding gear and lifestyle apparel with increased accessibility. This new store is dedicated to versatile products designed for exceptional comfort, adaptability, and protection. We remain committed to supporting our motorcycling community ensuring they are prepared for any adventure with safe, functional, and stylish ride gear.”

As Royal Enfield celebrates the launch of its exclusive apparel brand store, it also ushers in an exciting new phase in the retail journey of its apparel business. Royal Enfield is set to enhance the shopping experience and continue delivering top-quality products tailored to every rider’s needs. Customers are encouraged to explore the diverse offerings at this new store and stay tuned for future openings that will further enrich their ‘pure motorcycling’ experience.