Mumbai, 14th February 2025: In an Instagram reel, television star and model Anushka Sen has called her followers and fellow pet parents across India to join the #TheBetterBowlChallenge by Royal Canin. A pioneer in ‘Health through Nutrition’ for cats and dogs, Royal Canin has launched a social-media-first campaign, inviting pet parents to redefine the way they approach their pets’ diet. Named #TheBetterBowlChallenge, the campaign aims to highlight the critical role of complete and balanced diets in fostering pets’ overall health, which can sometimes be missing in homecooked meals if prepared without adequate knowledge of pet nutrition. Encouraging pet parents to transition their pets to a Royal Canin Diet for 21 days, the campaign seeks to demonstrate visible health benefits.

Throughout the campaign, the brand will engage pet parents through discounts, weekly giveaways, and interactive activities. By documenting their pets’ transformative journeys via images, videos, and social media posts, pet parents are invited to share their experiences by tagging @royalcaninindia on Instagram and YouTube.

#TheBetterBowlChallenge underscores Royal Canin’s commitment to educating pet parents about scientifically formulated, wholesome, balanced diets for pets’ all-around development and healthy maintenance. By engaging with pet parents, the initiative aspires to inspire a long-term shift towards informed dietary decisions, promoting healthier, happier pets across the country. With prominent celeb and passionate pet parent Anushka Sen lending her presence to #TheBetterBowlChallenge, the campaign is expected to bring together a community of engaged pet parents who share insights and celebrate their pets’ progress.

“At Royal Canin, we firmly believe in the concept of health through nutrition and that every pet deserves the best possible nutrition,” shared Satinder Singh, General Manager, Royal Canin India. “#TheBetterBowlChallenge is more than a campaign; it’s a movement to educate and empower pet parents. Together, we can create a future where pets thrive through informed choices that pet parents make and science-backed diets to ensure a healthy, happy life.”