Reimagining NASA

Mumbai, 11th November 2023 Last month, NASA began the transition to elevate its primary digital platforms,, and NASA + backed by years of user experience preparation, planning, research, design, testing, and refinement with Blink UX, an Mphasis Company.

Blink’s researchers surveyed 2,633 audience members, interviewed 202 NASA stakeholders, and conducted 268 quantitative user research sessions to build the foundation for the robust experience strategy and design system behind NASA’s reimagined web experience.

NASA believes a unified experience will allow them to build a broader, more engaged audience around the world and inspire the next generation of scientists.

The three new web platforms offer a user-friendly, topic-driven experience featuring a powerful search engine, easy navigation, and improved publishing tools that will enable content creators to tell consistent, engaging stories to captivate the American public and inspire the next generation of scientists.

NASA partnered with Blink for the firm’s expertise and commitment to a user-centered design approach, experience modernizing legacy platforms, and ability to implement a custom design system.

Read our case study, explore the reimagined and, and stay tuned for the upcoming launch of the new streaming platform, NASA +.