Gurugram, 7th February 2024 Prominent real estate developer Advance India Projects Limited (AIPL) and PVR INOX, the largest and the most premium cinema exhibitor in India have today announced the signing of a partnership to open a 5-screen multiplex at AIPL Joy Central. The new multiplex will feature various formats, occupying an area of 40,000 sq. ft. in the retail destination in Gurugram.

AIPL Joy Central is an impressive mixed-use project spanning 3.98 acres in Sector 65, Golf Course Extension Road, Gurugram. AIPL Joy Central’s concept is very different to the typical mall, providing a sustainable mixed-use destination that brings together the ‘many people’ in a place where they can work, play, meet, shop, and spend time. AIPL Joy Central is a seamless mix of retail, entertainment, leisure, and business in one development. Pedestrian-friendly pathways, convenient underground parking, glittering frontages, open landscaped areas, and buzzy sidewalk cafes and restaurants are some of the unique features of the center. AIPL Joy Central is designed around local needs to bring value for visitors, partners and wider communities, and is set to become Gurugram’s newest landmark, offering dynamic retail, green areas, workspaces, as well as spaces for community events. This building boasts 22 floors, including a ground floor with 4 retail levels and a grand 415 ft. frontage. Grade ‘A’ office spaces form an essential part of this development.

Announcing the agreement, Mr. Pramod Arora, Group Chief of Growth and Business Development, PVR INOX Limited, said, “We are truly delighted to participate in this significant real estate development serving as the entertainment partner for this sustainable mixed-use destination in Gurugram. PVR INOX is paving the way for expanded access to entertainment in untapped markets to make the brand aspirational and accessible. The wider retail footprint contributed by mall expansion is boosting the multiplex reach to provide more avenues for out-of-home entertainment destinations to movie enthusiasts. PVR INOX is constantly exploring integrated retail infrastructure developments such as these to further expand its brand presence”.

Mr. Ishaan Singh, Director, AIPL Group, said, “We are thrilled to announce the addition of a premier cinematic experience to AIPL JOY CENTRAL with the partnership of PVR INOX. Renowned as the country’s top multiplex, PVR INOX will significantly elevate the entertainment offerings at AIPL Joy Central. This new addition underscores our unwavering commitment to providing a comprehensive range of amenities under one roof for our valued clienteles and visitors.”