PVR  Inox Pictures

26th Feb 2024: We are thrilled to congratulate our esteemed partners Jyoti Deshpande, Priyanka Chaudhary & team Jio Studios for bringing an eye-opening and a must-watch film “ARTICLE 370” to moviegoers across the nation.

ARTCILE 370, which premiered yesterday, has since embarked on a rare journey of massive box-office success combined with universal recognition & appreciation. We are ecstatic to be a part of this journey, in taking this film across the country & making it a cinematic celebration. ARTICLE 370 is playing in 1509 theatres (all major multiplexes and single screens, carefully selected, to maximise reach and ROI) with more theatres getting added across the country during the weekend.

“Jyoti has an exceptional eye for identifying exciting content and being able to transform those ideas into award winning, thought-provoking, high grossing movies. ARTICLE 370’s big box-office win further demonstrates what I’ve known for years that few producers match Jyoti’s creative and business acumen. Everyone at PVR INOX Pictures looks forward to working with Jio Studios on their upcoming movie slate” said Kamal Gianchandani, CEO, PVR INOX Pictures.

The film’s distribution was complemented by joint marketing efforts, that engaged diverse audiences in a constructive conversation around the film’s premise. This marketing strategy not only amplified the film’s reach but also deepened its impact.