14th November 2023: : PVR INOX, the largest and the most premium cinema exhibitor in India has accomplished a landmark of opening 10 Screens across 2 new multiplexes with 6-Screens in Mumbai and 4-Screens in Bhubaneswar today. The launch of these cinemas aligns with its strategy of screen roll in key markets targeting new demographics. The company consolidated its presence in Western India with 345 screens in 76 properties and 138 screens in 36 properties in Eastern India.
The new 6-screen multiplex, Maison INOX is a unique luxury boutique property at Jio World Centre, Mumbai’s new iconic landmark destination in the central business district, Bandra Kurla Complex. The cinema with a seating capacity of 790 audiences includes 2 Insignia screens, 1 IMAX screen and 3 regular screens. An artistic masterpiece, the cinema is the paradigm of luxury, offering a bespoke entertainment experience with best in technology equipped with the most advanced 4K Laser Projection System, Dolby Atmos Surround Sound and Next-Gen 3D Screens. In the state of Maharashtra, PVR INOX has presence across 15 cities with a screen portfolio of 260 screens in 53 properties.
The 4-screen multiplex located at Utkal Kanika Galleria Mall, Bhubaneswar is the first cinema in the city featuring all 4K Laser screens. It has a total seating capacity of 682 audiences featuring comfortable plush last row recliners and equipped with the best-in-class theatrical solutions including 4K Laser projection, Dolby 7.1 immersive audio and Next-Gen 3D screens. In the state of Odisha, PVR INOX has presence across in the cities of Bhubaneswar, Cuttack and Rourkela with a screen portfolio of 29 screens in 7 properties.
Commenting on the achievement, Mr. Ajay Bijli, Managing Director, PVR INOX Limited, said, “Right at the start of the festive season with a robust content line up, we are proud to open 10 screens in two different regions of our country with their unique set of audiences. PVR INOX strives to develop cinemas as social spaces and ideal out-of-home entertainment destinations with a view to make them more experiential and immersive to meet the growing aspirations of consumers with their unique movie going preferences’’.
At Maison INOX, Mumbai, guests would be able to live the luxury at Insignia auditoriums with superb screening and sound systems, plush leather recliner seats featuring micro adjustable neck rest, butler-on-call and fine dining experience within the theatre. On the other hand, they can experience the larger-than-life movie-watching in IMAX with Laser.
‘We are delighted to announce the launch of 2 new properties in the West and Eastern regions of our country. Lack of out of home entertainment options in India and increasing number of malls are aiding the footprint of multiplexes and PVR INOX is expanding its multiplex presence in these malls to provide more options to consumers to watch movies on the big screen”, said Mr. Sanjeev Kumar Bijli, Executive Director, PVR INOX Limited.