16th May 2024: Plum, India’s first 100% vegan beauty brand founded in science, and renowned for its premium skincare & beauty products, has just announced a loyalty program, Plum+, a groundbreaking loyalty program set to redefine your beauty journey. Available now on the Plum app and in Plum exclusive stores nationwide, Plum+ promises to be your trusted ally, offering personalized beauty consultations and exclusive perks on new launches and Plum products.

In a recent social media announcement, Plum revealed a new golden Plum+ logo, symbolizing this innovative program. Demonstrating its unwavering commitment to customer satisfaction, Plum places its loyal consumers, affectionately known as “Plumsters,” at the forefront. Plum+ is meticulously designed as a consumer-centric initiative, tailored to address the diverse beauty needs of Plum’s discerning clientele, fostering stronger bonds between Plum & Plumsters.

Shankar Prasad, Founder and CEO at Plum, shared, “At Plum, customer delight is not just a goal; it’s a value we live by. The Plum+ program is an outcome of our relentless focus on exceeding customer expectations.. As we unveil this new feature, we’re not just enhancing functionality, but also crafting experiences that empower Plumsters to redefine beauty on their own terms, seamlessly blending innovation with inspiration”.