India, 20th June 2024: Say Annyeong to the latest K-beauty brand dropping on Nykaa! Isntree, the sought-after South Korean green beauty brand is launching exclusively on Nykaa, India’s leading beauty and lifestyle destination! With a mission to deliver effective skincare solutions rooted in nature, Isntree has garnered global acclaim for its eco-friendly practices and dedication to sustainability. This launch not only deepens Nykaa’s commitment to offering the finest global beauty solutions but also highlights its pivotal role as the pioneer in introducing K-beauty to Indian shores.

Isntree epitomizes the fusion of functionality and sustainability and harnesses the potency of natural ingredients to deliver high-functionality products that offer unparalleled skincare benefits. A product portfolio boasting of 12 different ingredient lines, each focusing on specific concerns, right from blemish care to moisturizing to brightening. Consumers can now access Isntree’s best-selling formulations such as:

ISNTREE Hyaluronic Acid Toner—a best-seller known for its deep hydration properties

ISNTREE Green Tea Fresh Serum- utilizes Jeju green tea extracts to soothe and revitalize the skin ISNTREE Hyaluronic Acid Watery Sun Gel- a lightweight, intensely hydrating sun protection ISNTREE Mugwort Calming Clay Mask – Soothing mask for calm, clear complexion.

ISNTREE Hyaluronic Acid Aqua Gel Cream -Lightweight gel cream for deep hydration

Commenting on their India debut, Isntree CEO Jinwoo Kim said, “We are incredibly excited to bring Isntree to the Indian market through our exclusive partnership with Nykaa. Our commitment to sustainability and effective skin care aligns perfectly with Nykaa’s vision of providing high-quality, innovative beauty solutions. We look forward to seeing Indian consumers embrace our products and experience the benefits of nature-inspired skincare.”

Commenting on the launch, Anchit Nayar, Executive Director and CEO, Nykaa Beauty, said “We are thrilled to forge this exclusive partnership with Isntree. Since Nykaa introduced K-beauty to India, we have witnessed an overwhelming response to Korean brands, products, and skincare trends.

Consumers appreciate their unparalleled efficacy and the genuine innovation they bring to their daily skincare regime, combined with our consistent efforts to drive education about ingredients and routines. Isntree is a perfect complement to this ethos, and we are excited to see our consumers explore these exceptional products.”

Nykaa first brought Korean beauty products to India, sparking a nationwide trend that continues to grow. It has the latest assortment of Korean brands on its platforms, offering brands such as AHC, COSRX, Innisfree, Laneige, Sulwhasoo, and TONYMOLY to name a few. Isntree’s arrival on Nykaa underscores its ongoing strategy to enrich its portfolio with internationally acclaimed brands that promise high efficacy and unique beauty philosophy.