New Delhi, 16th March 2024: Niva Bupa Health Insurance Company Limited (Formerly known as Max Bupa Health Insurance Company Limited) – one of India’s leading health insurance companies in India and Indian Overseas Bank (IOB) have come together with an objective to help the underprivileged elderly population of the country. The ongoing campaign is part of the CSR initiative which has been running for the past 3 years. In the first two years of the campaign, cataract operations were sponsored for close to 2300 underprivileged elderly population in collaboration with NGO Partner – Helpage India. Currently in its third year, Pratistha campaign is focussing towards providing meals to senior citizens who need our help and support. Hence, for this year, Niva Bupa has collaborated with Sunanda Foundation which is an award-winning charitable trust that was recognised by the Government of Maharashtra in 2023 for the work towards the cause of elderly.

The unfortunate reality of our society is that many elderlies are abandoned by their own family members and are left with no option but to take shelter in an old-age home. This abuse by their own family members followed by isolation pushes many senior citizens into depression. Sunanda Foundation saw the pressing need to give shelter to those elders who were destitute and abandoned by their own family. The NGO therefore started Radhika Old-Age Home for such elders in the year 2016. This Old-Age Home is giving shelter to 100 such elders today out of which 50 residents are bed ridden in 2 centers in Thane districts.

Niva Bupa

In the culmination ceremony of the third phase of the Pratistha campaign, Ajay Kumar Srivastava, MD & CEO of IOB, and Aseem Gupta, Director & Head of Bancassurance at Niva Bupa, handed over a token cheque to Sunanda Foundation which would sponsor over 33,000 meals. This would cover all 3-time meals for over 100 senior citizens residing in their old-age home in Mumbai for close to 4 months.

The Pratishtha campaign reinforces the joint commitment of Niva Bupa and IOB towards community service. It echoes the shared commitment of both the partners towards social responsibility, aiming to inspire others to contribute to building a more inclusive and compassionate society. Through this partnership with Niva Bupa & Indian Overseas Bank aim to create a tangible, positive impact on the lives of vulnerable populations.