Bengaluru, February 28, 2025: Myntra, one of India’s leading fashion, beauty, and lifestyle destinations, is all set to celebrate Fashion’s Biggest Party – the Myntra Birthday Blast with the launch of its new campaign featuring two ad films. One of the films features veteran music composer Anu Malik and TV personality Maheep Kapoor on celluloid, while the other sees Abbas-Mastan, Usha Uthup, Kusha Kapila, Gia Manek, Rupal Patel, and Chunky Panday in a hilarious take on the Myntra Birthday Blast. Packed with fashion, fun, and incredible deals, the second edition of the Myntra Birthday Blast, kicking off on March 1, also includes return gifts and surprises for its customers.

In the first ad film, Maheep Kapoor’s lavish birthday party turns into a fiasco when she realizes her guests are attending Myntra’s Birthday Blast instead, drawn by the tempting return gifts on offer. Anu Malik, also featured in the ad, is initially shocked but adds to the comedy with a quirky song, all while showcasing the exciting offers at play.

The second film follows Kusha Kapila as she conducts a “fashion refresh” for iconic Indian cinema figures like Abbas-Mastan, Usha Uthup, Chunky Panday, Rupal Patel, and Gia Manek, who have their unique style. This ad combines global fashion trends with beloved characters, blending humor, meme culture, and topical references into a fun and stylish narrative.

Speaking on the campaign, Kejal Parekh, Associate Director, Marketing, Myntra, said, “As we approach the significant milestone of celebrating Myntra’s 18th year, we’re incredibly excited to launch the second edition of the Myntra Birthday Blast. Our customers have been the cornerstone of our journey, and this year, we want to express our gratitude through unique ‘return gifts’ and the best trends in fashion, beauty, and lifestyle that truly reflect our appreciation. To add a layer of light-hearted fun and amplify the excitement surrounding this event, we’ve collaborated with icons like Abbas-Mastan, Anu Malik, Usha Uthup and Chunky Panday, Maheep Kapoor and Kusha Kapila. Their unique personalities and entertaining presence bring an unexpected and engaging twist to both films while showcasing how the Myntra Birthday Blast is the definitive destination for exceptional value and unforgettable experiences.”