Bengaluru, 13th October 2023: Myntra announces the launch of Maybelline Mood Makers, the make-up juggernaut’s limited-edition range of lip colours, as a part of the platform’s ongoing marquee festive shopping bonanza, the Big Fashion Festival (BFF), bolstering its position as one of the leading destinations for beauty enthusiasts. Myntra will see the introduction of the product in the Indian market for the first time. Maybelline Mood Makers is a limited edition collection of longwear liquid lipsticks from the iconic Superstay Matte Ink franchise.

The presence of materials like high-quality colour pigments, long-wear polymers, transfer-resistant technology, and specialised applicators, help the colour last an impressive 16 hours, in addition to providing consumers with an array of exciting colour options. Featuring an energising creamy citrus scent, the Maybelline Superstay Matte Ink Mood Makers collection was designed by colour scientists and has been scientifically proven to help uplift your mood, along with giving your lips an intensely pigmented matte finish.

Currently available in 5 vibrant, uplifting shades, namely, Motivator, Reviver, Optimist, de-stresser and Meditator, these vibrant reds, pinks, and nudes are designed to energise, delight, and brighten your mood. The entire collection is priced at a reasonable ₹749, making it accessible to younger shoppers who are the primary audience for the collection.

The #1 makeup brand in the world, Maybelline boasts of a portfolio with high performance makeup products and consistently launches innovations aimed at Gen Z consumers, who like to use makeup as a way to express themselves. The Superstay Matte Ink Mood Makers range will be highlighted through an on app-takeover that will see it featured across customer touchpoints and Myntra’s pioneering live commerce offering, M-Live. Maybelline is also leveraging Myntra’s cutting-edge assisted selling tools namely the ‘Virtual Try-Ons’, to help shoppers make choices best-suited to their individual requirements.

The BPC category has grown to be one of the key focus areas for Myntra, enabling the platform to complete the lifestyle needs of consumers. Myntra provides a diverse range of beauty offerings to its customer base, with 90,000+ SKUs across 1500+ brands in its beauty and personal care (BPC) portfolio, including 200+ international brands, enabling shoppers with the best the segment has to offer from across the world.

Speaking on the launch of Maybelline Mood Makers, Anmol Sikka, Director – Beauty & Personal Care, Myntra, said, “Maybelline is one of the most recognizable names in the global beauty and personal care space. We are delighted to partner with them in bringing Maybelline Mood Makers to India for the first time. Lipsticks continue to be a popular sub-category with our thriving base of beauty shoppers and the unique prospect of having long-lasting lipsticks in an array of vibrant shades are sure to entice our shoppers this festive season, as a part of our BFF specials. We are confident that the much-loved Mood Makers range will witness similar reception as it did internationally, here in India.”

Adding on, Zeenia Bastani, General Manager – Maybelline New York, said, “Myntra is one of the leading choices for our target consumer when it comes to fashion and beauty. We are delighted to partner with them in bringing Maybelline Superstay Matte Ink Mood Makers to India for the first time. With this launch, we hope to continually excite and engage with young consumers who look to makeup as a form of self-expression. As a brand, it is our mission to give everyone the self-confidence to express themselves. Mood Makers is an exciting launch because not only do these lip colours give you the iconic Superstay 16 hour long-lasting colour payoff, but the vibrant shades also help boost your mood!”