India-wide release, 27th February 2025: Ludic, a footwear-first lifestyle brand known for its distinct and playful approach to fashion, launched its flagship Slider collection with a relatable and engaging ad campaign. Featuring the tagline “Comfort aisa, ki ab kya bataayein,” the ad combined nostalgia with comedy and has been well-received by audiences across all ages, from Millennials to Gen-Z, proving that comfort is cool for everyone, a trend that never dies.

With its second film, it brings comfort into focus through a hilarious exchange between a doctor, a father and his teenage son. When the doctor informs the family that the son’s legs must be amputated, the son remains unfazed — until his father excitedly points out that he can now use his son’s Ludic Sliders. In a comedic twist, the son is willing to wear the Sliders on his hands rather than part with them, emphasising just how comfortable they are. With its clever storytelling, the ad reinforces the idea that Ludic Sliders are the ultimate choice for all ages, delivering unparalleled comfort and style.

The new Slider collection is the result of over eight months of meticulous development, designed to push the envelope of comfort in footwear. Made from the ground up, these Sliders break the mold – quite literally – offering an all-new level of ease and style.

Ishit Jethwa, the Founder of Ludic, said, “At Ludic, we believe comfort is for everyone—whether you’re a college student, a working professional, or someone simply looking for everyday ease. The Slider collection is a reflection of this belief, designed to offer a seamless blend of comfort and style for all age groups. Once again, collaborating with Braindad was a fantastic experience in bringing this vision to life. The film perfectly encapsulates the brand’s essence—fun, functional, and deeply relatable. The humor-driven narrative not only entertains but also reinforces how Ludic embraces wit and playfulness, making comfort the true hero of the story.”

Vishal Dayama & Devarsh Thaker, Co-founders, Braindad added, “Collaborating with Ludic for this ad campaign has been an exciting journey – it’s a brand that not only embraces bold and fresh ideas but actively encourages them. From day one, they trusted us and gave us the creative freedom to push boundaries and create a campaign that truly reflects Ludic’s playful yet relatable personality. This made all the difference, allowing us to bring Ludic’s vision to life in a way that feels authentic and undeniably fun.”

Ludic sliders are built with rugged CloudFrame™ material and a recovery EVA footbed designed to promote muscle recovery and deliver an unwinding experience. The no-stitch design enhances durability, while the unique shape ensures a secure fit, preventing slippage. Available in six vibrant colourways, these sliders combine style, comfort, and versatility, making them perfect for any occasion. Priced accessibly, the sliders reflect Ludic’s commitment to offering quality products without compromising affordability. The collection is now available on Ludic’s website and leading e-commerce platforms, ensuring convenient access for customers nationwide.