RabindraMumbai, 15th May 2024: L’Oréal Paris, No.1 Beauty Brand in the World, celebrated a spectacular convergence of women empowerment and art in partnership with Kommune, one of India’s foremost Art & Culture organizations at Spoken Evening at TATA Theatre in Mumbai. The evening was a vibrant showcase of the Power of Women’s Stories with “Coping Hearts CHS”, a theatrical showcase that featured a line-up of talented women like Sayani Gupta, Sriti Jha, Dolly Singh, and Sanjeeta Bhattacharya. The collaboration was meticulously designed and crafted by Wavemaker India, exclusively for L’Oréal Paris.
Coping Hearts CHS traversed the journey of women’s empowerment, where each performance portrayed a unique story of resilience and strength. Directed by the visionary Sheena Khalid, the theatrical marvel promised an immersive experience, blurring the boundaries between reality and fiction as it delved into the enchantment of everyday life. Through the artistry of these accomplished storytellers, audiences witnessed the triumphs and trials of women from diverse backgrounds, united in their quest for empowerment and self-discovery.
Speaking on the occasion, Dario Zizzi, General Manager, L’Oréal Paris India said, “L’Oréal Paris has championed and celebrated its long-standing commitment to women empowerment. As a brand, we have always encouraged and supported the journey of each woman towards fulfillment, embracing her unique values and aspirations. Through initiatives like the Kommune Spoken Evening, L’Oréal Paris continues to inspire women to recognize and celebrate their journey for self-worth, irrespective of their background or age.”
Sharing her thoughts, Sayani Gupta says, “In a world where women are constantly juggling multiple roles and expectations, initiatives like the Kommune Spoken Evening serves as a beacon of empowerment and celebration. Through powerful storytelling, we traversed the journey of “choice” women go through & how they are still judged on their ability to balance societal expectations with her modern aspirations. Being associated with L’Oréal Paris, I am deeply aligned with the brand’s unwavering commitment to women empowerment. We aim to embrace the beauty of diversity and champion sisterhood.”
Kommune’s Co-founder, Roshan Abbas said: “With a large part of the Kommune audience being women we have increasingly seen the need for them to own the narrative. Kommune has always been committed to give a stage to stories of value. Spoken evening is a format that allows this in the most effective and engaging way. To have L’Oreal Paris support us and share this journey of empowerment with so many was a delight.”
Creative Director of the show, Sheena Khalid said: “Fundamentally storytelling is about bring to life a world with words. With this project, we have tried to hold on to that, but just add a few moments that are elevated, in a sense its storytelling with a dash of theatre. It was such a treat to work on this edition with these tellers. All the performers had such a strong vision for their piece. Through shows like Coping Hearts CHS we try to keep the performer’ original voice but elevate it through the theatrical medium and direction.”
Shekhar Banerjee, Chief Client Officer & Office Head – West, North & East, Wavemaker India expressed, “We are thrilled to have teamed up with L’Oréal Paris to bring the Kommune Spoken Evening to life, a platform that amplifies the voices of women. Our partnership is a testament to our unwavering commitment to creating impactful content that resonates with diverse audiences. Leveraging our expertise in media and content, we are proud to support initiatives that celebrates diversity and promote women’s empowerment.”
Over the years, L’Oréal Paris has become symbolic of empowering women of all ages and backgrounds to believe in their beauty and sense of worth. The brand has always believed that every woman, wherever she is in the world, should have access to affordable, quality beauty products.
