Surat, Gujarat, 14 February 2025: Jindal (India) Limited, part of the prestigious B.C. Jindal Group one of the leading downstream steel products manufacturers in India, successfully hosted Milaap, a retailers meet, in Surat, Gujarat. The event, attended by senior company officials, was organized to engage and interact with leading retailers in the region.

The Milaap initiative is in line with Jindal (India) Limited’s endeavor to further fortify its foothold in the region and expand its geographical presence across India. The meet in Surat was organized in collaboration with the company’s authorized dealer V.K. Steel and was attended by nearly 80 retailers.

In line with Jindal (India) Limited’s strategy to further strengthen its geographical presence across India, the company, at the event, showcased its range of advanced coated steel products, each designed to meet the specific demands of various industries while ensuring high performance and durability. Among these was Jindal Sabrang, an offering from Jindal (India) Limited that redefines the aesthetics of steel by introducing a vibrant array of color-coated options with exceptional corrosion resistance in outdoor applications.

In addition, the company apprised the retailers about Jindal NeuColor+, a range that represents the pinnacle of premium coated steel products, offering a combination of advanced technology, aesthetic versatility, and long-lasting durability. The product offering from Jindal (India) Limited, is engineered with a special coating process that makes the steel sheet exceptionally resistant to corrosion and color fading.

“Jindal (India) Limited has a strong presence in the Eastern and Southern markets of India and aims to expand further in these areas while also growing in the Northern and Western parts of the country. The Milaap Retailer Meet helps us educate and generate awareness about our high-quality and innovative products, including coated sheets, which are in high demand in the Surat market,” said a Jindal (India) Limited spokesperson.

As part of this initiative, Jindal (India) Limited’s representatives also discussed the company’s plans for the region, gathered first-hand feedback from the retailers, and addressed any challenges that they may be facing. This proved beneficial to Jindal (India) Limited to network with the retailer partners driving growth across the region for the company and further strengthening the company’s position as a trusted and evolving company.

Since its inception, Jindal (India) Limited has been committed to nation-building initiatives, strongly supporting the Government of India’s push for modern infrastructure.

Recently, the company also announced a strategic capacity expansion of 0.6 Million MT, a 60 percent increase from its current capacity of 1 Million MT per annum with a capex spend of over INR 1,500 Crore. This expansion will primarily focus on new lines for coated flat products, allowing Jindal (India) to increase production of cits urrent range of products, diversify into new segments like solar and home appliances, and contribute to import substitution, reinforcing its commitment to innovation and growth.