Mumbai, Oct 14: Jerai Fitness Limited, an Indian fitness equipment manufacturing company (the “Company” or “Jerai Fitness”) with over three decades of experience in designing, manufacturing, and trading fitness equipment, has opened its new showroom cum experience centre in Andheri, Mumbai. The new showroom cum experience centre marks another milestone in the Company’s expansion journey and aims to enhance customer access to a comprehensive range of fitness equipment through an immersive, hands-on experience. This will be the Company’s 16th showroom cum experience centre.
This showroom cum experience centre brings Jerai Fitness and Reebok fitness equipment together under one roof, offering customers an opportunity to explore a wide range of fitness solutions for different training requirements. The showroom cum experience centre is designed to cater to fitness enthusiasts, gym owners, businesses, and individuals looking to establish fitness facilities across commercial and residential settings.
Commenting on the launch, Rajesh Rai, Chairman and Managing Director, Jerai Fitness, said, “The opening of our 16th showroom cum experience centre is an important milestone in our journey to make quality fitness equipment more accessible to customers. We believe that choosing fitness equipment is an important decision, and customers should have the opportunity to experience the products, understand their features, and evaluate what best suits their requirements. By bringing Jerai Fitness and Reebok together, along with our dedicated home gym series, we aim to offer a comprehensive and engaging experience for customers with diverse fitness needs.”
The home gym series by Jerai Fitness is a comprehensive collection of professional-quality fitness equipment designed to bring advanced training into the comfort of personal spaces. This series includes a wide range of cardio and strength products, thoughtfully engineered to meet the diverse needs of fitness enthusiasts at all levels. By showcasing a diverse range of home fitness solutions alongside commercial-grade equipment, the showroom cum experience centre seeks to address the requirements of customers across varied settings, space configurations, and fitness goals.
The launch reflects Jerai Fitness’s continued focus on strengthening its retail presence and enhancing the customer experience. Through its showroom cum experience centres, the Company aims to provide customers with an immersive, hands-on experience to explore and interact with our latest fitness equipment, supported by expert guidance. The Andheri Showroom Cum Experience Centre further supports this approach by bringing multiple fitness categories and two brands together in one location.
As interest in fitness and the development of dedicated workout spaces continue to create opportunities across commercial and residential segments, Jerai Fitness remains focused on expanding access to fitness equipment and strengthening its presence in the Indian fitness industry. The new showroom cum experience centre underscores the Company’s emphasis on product innovation, customer engagement, and providing comprehensive fitness solutions through an accessible retail experience.
Jerai Fitness – Andheri Experience Centre Details: Second Floor, Bimco House, Andheri–Kurla Road, Next to Acme Plaza-2, Vijay Nagar Colony, J. B. Nagar, Andheri East, Mumbai, Maharashtra – 400059.