13th April 2023: Bringing the best of high-street fashion in an all-new avatar, JACK&JONES unveils a Metaverse-themed capsule collection as part of their SPRING/SUMMER 2023 collection. Bridging the gap between style and augmented reality, the new collection boasts an array of bright and playful colors that are ideal for Summer. This limited-edition capsule is an innovative play on 3D augmented reality, taking the shopping experience at JACK & JONES to an elevated digital realm.

Fashion, much like technology, is advancing in ways that are bold, unpredictable, and limitless. Inspired by this thought the new Metaverse collection highlights a range of fresh new styles and designs, in bold hues with splashes of neon and reflective colors, they add a futuristic flair to all outfits. Taking a step forward and giving consumers a 360-degree experience, JACK&JONES has incorporated a technology-led approach that allows consumers to step into a whole new world and avatar while trying on a garment from the collection.

The new Metaverse-themed capsule collection embraces the futuristic and high-tech aesthetics of the virtual world and blurs the lines between the physical and virtual worlds.

Available in stores across India in early April 2023, the new JACK&JONES METAVERSE collection is now available in all stores and is priced at INR 1499 onwards. The in-store experience is not to be missed if one wants to encounter a one-of-a-kind experience.